Life, 1912-04-18 · page 51 of 54
Life — April 18, 1912 — page 51: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a large advertisement for AutoStrop Safety Razors, emphasizing modern scientific quality control. The ad claims that new microscopic inspection standards (introduced January 9th) initially rejected 78% of blades, but after improving their process, now only reject 39%—framed as proof of superior manufacturing. The razor features self-stropping technology. Supporting ads include Old I.W. Harper Whiskey ("the kind your grandfather used") and Bartlett Tours travel services. A minor satirical poem titled "The School for Thrills" appears on the left, mocking wealthy people who seek excitement through risky adventures (hide-and-seek with bears, climbing Alps) but find everyday social events equally thrilling. This light social commentary is typical of Life's satirical approach to upper-class leisure pursuits. The page reflects early 20th-century consumer culture emphasizing technological innovation and scientific progress as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ROPEAN TRAVEL is eos ment, means marked advantages and { Hiartlett prestige, a standing that as earned for us during the part years, An attractive price for the best Write today for Brochure F, con- 38itineraries and uscfulinformation. BARTLETT TOURS Co. 200 S. 13th St, Philadelphia, Pa. The School for Thrills most exciting of Lerous.] ng is the ple go out to the jungle, y hide-and-seek with a bear; p their time by attempting limb Alps where the atmosphere’s precarious posture nee very great bliss tire protoplasm poised over a “Oh, how exciting is this!” la "a wedding rms are three-farthings a ) Mudborough Féte (at the same dest rate), OLD I.W. | HARPER | WHISKEY Sy Py) y Gj THE KIND YOUR GRANDFATHER USED STILL THE BEST. Note style 2% bottling This is the Guaranteed Original Package. — A perfect. whiskey of the Old School. ¢ favorite with connoisseurs. and recommended by the better dass Dealers, BERNHEIM DISTILLING CO. LOUISVILLE, KY. Ds ri On end 1" LUCENE AVATAR by Modern Science PTO January gth, microscopic inspection of finished blades in the AutoStrop factory resulted in 78% being passed by the inspectors. Since introducing on January th a new scientific light and higher power microscopes, faults of the razor edge never before seen were revealed. As a result of these revelations the inspectors now pass but 61% of the product. Every one of the new red package blades equals and sur- passes the best of the old blades. And the initially keen edge can be preserved by any AutoStrop shaver for from 50 to 300 shaves because it is mechanically stropped in the razor itself at precisely the same angle at which the edge is ground and finished in our factory. This is a triumph of money, invention and experience ! Set consists of silver-plated self-stropping razor, 12 blades and strop, in handsome leather case. Price $5. Fancy sets $6.50 up. Id on 30 days trial by dealers in United States and Canada. Factories i in both countries, also England and Germany. AUTOSTROP SAFETY RAZOR COMPANY, _ 368 Fifth Avenue, New York; 400 Richmond Street, W., Toronto; 61 New Oxford Street, London; Schleusenbrticke, No. 8, Hamburg. AutoStrop Safety Razor Co., AES AZ Kindly send me free one of the new improved AutoStrop Razor blades. Strops LO AME eee eee ccc e beeen teee ens ie a MATES, once cece rece teeeeeeneeee ANAM ATA TALE LOL By Jove, how the thrills spine! m all of a tremble and twitter, Wh: And, as out for my note-book I reach, stand my ing the Mayor's Extremely inaudible numb my After writing, “Her Grace wore a fou- lade of lace, e his Lordship looked charming in cheek.” Next year for my ten days’ vacation hairs, 1 . The Rockies I'm going to range, while report- Pursuing large bears to their sinister lairs— speech. My doctor has ordered a change. —London Globe. ‘ve often come home to my lodging A pallid and quivering wreck, comicbooks.com