Life, 1912-04-18 · page 46 of 54
Life — April 18, 1912 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains four commercial advertisements from the early 20th century: 1. **Brooks Brothers** (top left): Menswear and furnishings retailer advertising clothing, shoes, and sporting goods. 2. **Maillard's Cocoa** (bottom left): Hot chocolate product featuring two women in period dress, emphasizing it as a nutritious beverage. 3. **Naiad Dress Shields** (top right): A women's hygiene product protecting clothing, marketed around "cleanliness"—reflecting era anxieties about women's bodies and propriety. 4. **Usher's Whisky** (bottom right): Spirits advertisement highlighting royal patronage ("Purveyors of Whisky to His Majesty King George V"), a common marketing tactic using elite endorsement. The page reflects early 1900s consumer culture, gender norms (distinct men's and women's products), and class aspirations through luxury branding and royal associations. No political satire is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guagusnco 18% Brioks ether Yee CCOSELe L LOTH! Ti HIN IN INGA) Gee Farnishing G Gouds, Clothes for Lounge, Dress or Sporting Wear English Furnishings, Hats, Trunks and Leather Goods Boots and Shoes in exclusive models Norfolks and Knickerbockers of light Shetland or heavy Harris Tweeds Heavy Flannel Golf Trousers Send for Illustrated Catalogue BROADWAY. Cor. TWENTY-SECOND ST., NEW YORK “Ghe best Cocow of them all. Always Maillard Surpassingly delicious and sus- taining Maillard’s Breakfast Cocoa is at all times the idec| nutriment. It possesses in a rare degree the essential qualities of a universal food beverage. Maillard’s Vanilla Chocolate is always seasonable —a refreshing and satisfying drink. At Leading Dealers Fifth Avenue at Thirty-fifth Street, New York ‘Spend the noon hour inthe Luncheon Restaurant— yernoon tea sersed, three to siz. In the fa st Plymout! The Crowning Attribute of Lovely Women is Cleanlin: A woman's personal satisfaction In looking ci doubled when she knows everything about b Naiad Dress Shields are. thoroughly, byelente and healthful to the absolutely free from rubber, wit guekly STERILIZED by imme "A handsome colored reprodcti on heavy paper, 10 = The C. E. CONOVER CO., Mfrs. Messrs, Andrew Usher & Co. have been appointed Purveyors of Whisky to His Majesty King GeorgeV. aa 1