Life, 1912-04-18 · page 43 of 54
Life — April 18, 1912 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring two vintage product ads (Boston Garter hosiery and Perfect Dress Tie) alongside partial editorial text about Boston. The visible text celebrates Boston's cultural heritage—referencing Emerson, Lowell, and Longfellow as intellectual touchstones. The author expresses affection for the city's refinement while humorously noting its chaotic present (trolley cars, crowded streets, aggressive pedestrians). There's a brief satirical jab at Boston pronunciation: the author notes locals say "Funnel" Hall instead of "Faneuil" Hall, a gentle joke about regional accents. The cartoons are minimal—a small illustration labeled "A Love Song" appears on the left, and the dress-tie ad includes a diagram showing proper tie-tying technique. These aren't political cartoons but rather decorative/instructional graphics accompanying advertisements. The page reflects early 20th-century magazine design: content and ads heavily intermixed, nostalgic reverence for American cultural institutions, and genteel humor about regional quirks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Made in Buy by Name two styles ® Insist on your rer viriuc is that its New York ter- PAD choice—either immediately opposite the bar- room of a hotel of the name of which as shown here PAD has esesped me for the moment. I be- lieve much of the success of these two very popular Fi Boston Garter hotels is due to the fact that riding on today—and ee this railroad has a tendency to drive men todr CORD CORD en, I truly love Boston! There r of chaste refinement and culture The standard Boston Garter about it which appeals to my thoughtful fi tie nature; and as I walk your garter for Silk 50c. s Streets and get jostled off the thirty years Lisle 25c. ewalks by your impetuous excess fe- ale population, and ever and anon get er by one of your trolley cars. I Iam treading the paths trod by r. by Emerson, by Lowell. by and by Longfellow, and my heart gives a great leap when T think w The quality of Boston Garter —the care with which it is made—the correct shape, care- ful stitching, the moulded rubber button and rustless trimmings mean more expense to us but no added cost to you. SOLD EVERYWHERE Or by Mail EVERY PAIR GUARANTEED GEORGE FROST CO., Makers, BOSTON Also makers cf the famous /@Ze7¢fujt Hose Supporter for women and children. “THE TIE and these men have done to add to the displayed therein has been disturbed since knowledge and culture of Boston, and of I was here last. I love to visit Faneuil WITH THE the world. Sometimes I am so overcome Hall, the Cradle of Liberty, where our BUTTON-ON by this thonght that I feel obliged to go forefathers carved out this great repub: TABS” into the Touraine and stifle my emotion by lic, and then go down in the basement quaffing a foam beaker of sarsa, ja and see the good fellows who carve out I love to visit your cute little city, so steaks and chops for the hotels. [ un- ere ress lie replete with trolley cars aad historie in- derstand that you Rostonians pronounce PATENTED vUNEaIS “ANG AGS terest, and to take an hour to stroll this “ Funnel” Hall, and after I paid my ‘Sel ihe ectia ede through your business center and look visit to the butchers and took all the SOcents and better. in the shop windows to sec if anything drinks they poured into me, I could un- KEYS & LOCKWOOD, New York comicbooks.com