Life — April 18, 1912 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE: No-Rim-Cut Tires—10% Oversize Our Profit 8’. Per Cent Today we join the advocates of full and frank Goodyear tires have reached the topmost blicity. place. They now outsell all others. We believe that tire buyers are entitled to low every fact that affects them. You who pay money should know what you 1, Also what the makers get. Just because of publicity—because myriads That which is right can prevail in the lime- of users told myriads of others the immense ght. That which is wrong can’t prosper by economy of No-Rim-Cut Tires. The demand for these tires, in the past 24 months, has increased by 500 per cent. iding. Now we shall venture the fullest publicity. So we shall publish here, in the next few And the first step will be a discussion of profit eeks, some startling facts about tires. on this highest grade of tire. The Truth About Cost of Tires any price S ploy these things. And we ire—calledNo-Rim-Cut—has The only ing clse which these years ended rim-cutting forever. s the cost per mile. of test have proved most economical— in the cost per mile. Saving 25 Per Cent cost far more per price, Next came the question of blow-outs 1 . used by a extras to the car— 0 be 00 costly—too Saving 23 Per Cent by overloac Fes. cae To avoid this we made No-Rim-Cut Tee object of the ¢ is the low- . tires 10 per cent over the rated size. The result is this: cost per mile. has been our jet rne 13 Years Sea oc, Setey mat - 4 Last Year’s Profit How We Know type 8.57 Per Cent make ce parisons, onatire woe chic! Our profit last year on No-Rim-Cut z materials, om a tire that’s s record the At first this type was expensive. It added one-fifth to But our price has averaged about 8!4 pei e833 e made econom- ave compared si cl pave compared some 200 Be a. . modern forty formulas for That is a risky business, with fluc- ested every method © we have compared with our own. s we have proved that Up-River = much for your money as any ever can give. And you know what you get. If you consider that fairyit's another reason for insisting on these premier tires. wrapped tread No-Rim-Cut Tires Our 1912 Tire Book—based on 18 costliest construction—are 3 5 : years of tire making—is filled with oulded tires—for the With or Without Non-Skid Treads facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO nches and Agencies in 103 Principal Cities | We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. (584) comicbooks.com