Life, 1912-04-18 · page 10 of 54
Life — April 18, 1912 — page 10: what you’re looking at
What you’re looking at
This is an advertisement for the Packard "Six" automobile, published in *Life* magazine. It's not a cartoon or satirical content, but rather a straightforward product advertisement from the early automotive era. The ad lists the car's claimed features—speed, safety, hill-climbing ability, smooth running, comfort, getaway capability, endurance, easy driving, silence, and style—asserting that while other cars might offer one or two of these qualities, only the Packard "Six" provides all of them. The copy emphasizes performance claims (60 mph in 30 seconds from standing start) and practical advantages like brake effectiveness and fuel efficiency. It concludes by noting the car's resale value—a significant selling point for expensive vehicles. The tagline "Ask the man who owns one" was Packard's actual marketing slogan.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- mewn ee RA oe Getaway Enpurance Easy-Drivinc StLence StyLe Sarety Hite-Cuimsinc SmootH-RuNNING Comrort While you may get one or more of these things in almost any good car, it is only in the Packard “Six” that you may get them all Sixty miles an hour in 30 seconds from a standing start Will run longer without me- The safest car to drive at high speeds Absolutely positive steering. You go where you steer The most effective brakes Best hill climber at all speeds and regardless of road con- ditions Power without noise and speed without jolt. The motor runs smoothly at seventy miles an hour The best cash asset. chanical attention over roads of any kind than any other car The Packard “Six” Tourin; Car, with a wheel base of 1 inches, will turn around in a street 44 feet wide Follows the road better than any other car The most luxurious carriage at any speed, on any road A Packard bought this spring will have a higher relative cash value next fall, next year or five years hence than any other car purchased at the same time. A demonstration will make you sure in your own mind of the dominance of the Packard ‘‘ Six”’ THIRTY-TWO PAGE CATALOG ON REQUEST Packard Motor Car Company, Detroit iit ll es cComicbooks.com