Life — April 18, 1912 — page 10: what you’re looking at

What you’re looking at

This is an advertisement for the Packard "Six" automobile, published in *Life* magazine. It's not a cartoon or satirical content, but rather a straightforward product advertisement from the early automotive era. The ad lists the car's claimed features—speed, safety, hill-climbing ability, smooth running, comfort, getaway capability, endurance, easy driving, silence, and style—asserting that while other cars might offer one or two of these qualities, only the Packard "Six" provides all of them. The copy emphasizes performance claims (60 mph in 30 seconds from standing start) and practical advantages like brake effectiveness and fuel efficiency. It concludes by noting the car's resale value—a significant selling point for expensive vehicles. The tagline "Ask the man who owns one" was Packard's actual marketing slogan.