Life, 1912-04-11 · page 45 of 46
Life — April 11, 1912 — page 45: what you’re looking at
What you’re looking at
This page contains two distinct pieces of satirical humor: **"Too Wise for That"** (center-left): A short joke about the Army and Navy Club in Washington. An officer's crude pen-and-ink drawing depicts a private soldier being disciplined for drinking. The humor lies in the officer's hypocrisy—he criticizes the soldier for not drinking "like officers and gentlemen," implying officers drink considerably. The joke satirizes class double standards and military hierarchy, where the same behavior is acceptable for officers but disgraceful for enlisted men. **Commercial Advertisements**: The page is dominated by product ads—Cheney Silk Cravats, a "Name-On Auto Robe," and prominently, Schlitz Beer ("The Beer That Made Milwaukee Famous"). These advertisements are presented alongside the editorial humor, typical of Life's format during this era (likely early 1900s-1910s). The Schlitz ad emphasizes the brown bottle's protective qualities and purity claims, reflecting contemporary concerns about food and beverage safety. The page demonstrates Life's blend of satirical commentary and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EES times solicited by my fello tizens to seated before a deal table, standing in front of which is a private soldier at salute. Beneath the picture is the in- scription : accept the nomination, I can no longer decline to accede to their wishes.” —The Commoner. Have You Seen the New Tubular Ties? rowr-in-! bow ties that at Eel Poree pale lag shac an com none, rT Pee sco them. ask your dealer for The “Pat, I hear you have been drunk again.” Yis, sor. Your conduct is disgraceful. Why can't you drink like officers and gentle- Tco Wise for That Army and Navy Club in Wash- ington is an exclusive organization } The club house is nicely decorated I One picture 1s a rather crude pen-and- ink drawing. It depicts an officer nd if Oi did Oi'd be v York World. ith, sor, dead in a wake ware to ask for the new allalk —/ Be ocr Gara very aed ine. k CHENEY itn tte SILKS mecktana |The Brown Bottle=2 keeps Pure Beer-—== Pure oie nufacturers @ Avenve ood 18th Surcet, New Ye “Schlitz in Brown Bottles” has a full, fine flavor which brings to you the taste of the barley and the hops. local election in a German appeared at the It has the sparkle and life due to lest a perfect yeast. lo you nominate?” inquired He Yielded ne man The freedom, from germs shows careful sterilization. was the answer. ceept the nominat It does not cause biliousness or ferment in your stomach, as it is properly aged be- fore leaving the brewery. Then ust try again. Whom do “ Mysel “You oecept the nomination?" * Donnerwetter!" escaped © perplexed official, but he went on “For third time, whom do you “Myself.” cane the invariable reply accept the nomination?” rose with a smile of satis- over his face and he : “Having been three ht weight—just nght vr Sotomabife, carriage or steamer in mild ne, trittals ‘or tnttials and town teoven ved without destroying robe. Of dyed= long fibre Mohair, Same quality robe cost you $20 elsewhere. ie, "osed wt Wrise for Boo E Dawson, Somerset St., sore Scot, Philadelphia es, 4 Ten 1 Agents wanted everywhere. XN de That Made The Brown Bottle insures absolute protec- tion against the damaging effects of light. Order a case from your dealer today. Sce that crown or cork is branded “* Schlitz’? » Beer ilwaukee 16-M Famous. comicbooks.com