Life, 1912-04-11 · page 42 of 46
Life — April 11, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It contains four product advertisements typical of a 1910s-era Life magazine: 1. **Ford Model T** - Promotes the newly mass-produced automobile, emphasizing its affordability ($590), standardization, and reliability for ordinary consumers. 2. **Barrett Jacks** - Industrial motor jacks marketed with a humorous boast: "If it isn't the Jack that Duff Builds, it isn't a Barrett" (appears to reference a competitor or brand distinction). 3. **Heisey Glassware** - Highlights affordable, durable tableware as an alternative to expensive crystal, marketed to cost-conscious households. 4. **Commercial Real Estate** - A store rental listing in Manhattan, targeting business operators. No political satire or caricature is present. The page reflects early 20th-century American consumer culture and commercial advertising trends, emphasizing value, standardization, and mass production as selling points to a growing middle class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fon By TWt UNIVERSAL CAR From ‘here’? to ‘there’ and back again—one-third of the motoring world will go this year in Ford Cars. Seventy-five thousand new Fords—all alike—put into service in a twelvemonth— it’s telling testimony to their unequalled serviceableness _ Barrett Geared Motor Jacks providing a remarkably easy leverage, represent and economy. one of our many design rapid and conv ‘There is no other car like the Ford Model T. It’s ace hee ne a ot Bae lightest, rightes r The two- clopme: passenger car costs but $590, f. Detroit, com- Barrett Equipment means Standard Equipment, but remc plete with all cquipm h passenger but “If it isn't the Jack that Duff Builds, it isn't a Barr $690. Today get latest catalog and the name of your nearest Ford dealer—from the Ford Motor Heisey’s ) Glassware You have no idea what beauti- ; ol fe no idea eal & An ful Higa -apereling ot as crystal and of attractive sha 8 Unusual Store can be had for a very smal out lay. Quality and durability con- to Rent sidered, Ott ano VINEGAR Between Fifth Avenue and Broadway. In the heart of the Pennsylvania 303 district. rumbcen Main floor, 1995 square feet. Mezzanine gallery, about 1150 square Es y 50 sq feet. Suitable for work shop or display and storage of goods. By addition of broad flight of stairs can be made ver i picturesque feature. Rental, $6,500. is not only the lowest priced tableware 8 made, but is guaranteed, when tied under ——— The store is No. 17 West Thirty-first Ke. conditions, to last twice as long as [Rea Sa Street. Immediate possession. Wi!l ordinary glassware. ; ae be shown upon application to Mr. Heisey’s Glassware Harvey, Superintendent of Life Builc- ing, 21 West Thirty-first Street. is for sale only by the best crockery and depart- ment stores. Write us for our bock * Table Glass and How to Use It.” A. H. HEISEY & CO. Department 62 NEWARK, OHIO