Life, 1912-04-11 · page 39 of 46
Life — April 11, 1912 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content consists of three ads: 1. **Hotel Taft** (New Haven) — a luxury hotel advertisement targeting Yale alumni 2. **Evans' Ale** — a springtime beverage ad 3. **Diamond Tires** (Akron, Ohio) — the dominant ad, featuring a large tire illustration and workers, emphasizing quality and safety features like the "Safety Tread" The text snippets on the left appear to be magazine editorial content discussing literary matters (references to *Pandora's Box* and *Lire* magazine), unrelated to the ads. At the bottom, a cartoon labeled **"Business Before Pleasure"** shows a figure in a car, which likely illustrates the tire ad's message about reliability for practical use. The **tagline** "We could build them cheaper—But we won't / We would build them better—But we can't" is a competitive positioning statement emphasizing Diamond's quality-to-cost ratio. This is a typical early 20th-century magazine layout mixing editorial content with full-page advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
YALE MEN tbeir friends visi siting the Old University Town NEW HAVEN will find at the new HOTEL TAFT ent accommodations, every modern con- t French cuisine, courteous RRY & BOOMER, Managers ssoclated management are the Hotel and the s Dries toston Transcript tells us: E carians seldom fare very on has been pointed out, sewhere. In“ Pandora's Mr. J. A. Mitchell, the Lire, the “futile Li- i noble birth" is hardly ion to the rule. Nor is iy of library trustees, de- scribed in that book, likely to de- light any of those officials who are ly se :. But the story is so pleasing that much could be par- doned. Moreover, as one of two militantly moral librarians in the Ie West have breathed forth cand fury about Lire (presum- ably Iecause it is not. re: abou 1 it must be cot that of that paper has taken a very gentle revenge. No. The Transcript, for once, is really in error. That little tale was en for pleasure, not revenge Sour one secing a picture of Lacon inns wing killed by Athenians, ob: serve, “Brave fellows, these Athen ions.” “On canvas," interposed a La conan. utarch, The Perfect pringtime Beverage Tor health and pleasure is ‘Try 1 at home with your me: Dealers or C. HI. EVANS & SONS, Hudson, N. Y. FAMOUS CORSET The Binner Boneless Corset moulds the form in the most approved fashion of to-day. 18 East 45th Street, New York Ben 8 ‘Wiamon T is Quality in the tire—not type or style—that determines the Mileage and wear you will receive. @ Diamond Tires are made in all types, (the Straight Side type included), in all sizes, to fil eve ¥ style of rim, and _ in “Smooth,” “Safety,” “Bailey” and “Grip” treads. G You can get in Diamond Tires any e that you want—and in any Diamond e that you choose you will get what no other tire can give you—the Greatest Mileage and the Best Service that can be built into a tire of that type. The phenomenal success of the Diamond Safety ‘Tread ‘Tire proved that car owners have a keen eye for tire values. rugged tire that is built by adding a tread on top of the regular smooth jond Tire. It is a real non-skid tire based on a correct understanding of the skid prob- lem. Its principle is fundamentally different from that of any other tire. nts a skid by cutting through and clean- the film of mud, water or grease on the re at is a year round tire that needed, and a tire even gre fe mile age than the smooth tread Diamond Tires. The Diamond Rabber @mpany AKRON, OHIO We could build them cheaper—But we won't We would build them better—But we can’t “BUSINESS DEFORE PLEASURE” comicbooks.com