Life, 1912-04-11 · page 36 of 46
Life — April 11, 1912 — page 36: what you’re looking at
What you’re looking at
This is primarily a **advertising page** from Life magazine, featuring four distinct advertisements rather than editorial content or political cartoons. The page includes: 1. **Brooks Brothers** clothing ad (upper left) - advertising gentlemen's furnishings and travel goods 2. **Coldwell Motor Lawn Mower** ad (upper right) - showing the machine in use, marketed to golf courses 3. **Milo Cigarettes** ad (lower left) - depicting cigarettes as a sophisticated "after dinner" accessory, with the product personified as an "escort" for refined occasions 4. **"Why Hopkins Was Fired"** illustration (lower right) - a small cartoon showing what appears to be a comedic scene, though the specific reference is unclear without additional context The ads collectively reflect **early 20th-century consumer culture** targeting affluent men: leisure travel, mechanized lawn care, and tobacco consumption presented as marks of sophistication. The Hopkins cartoon's meaning cannot be determined from the visible image alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cstapusneo 86 Grr = rth Of A petthens, SEGLOTHING,®) » Gentlemens is Furnishing G Gouds. Coats and Rugs for Motor, Train or Boat. Special importations and new designs in Trunks, Bags, and Traveling Kits. Automobile Trunks for touring. Luncheon Baskets for short trips. An illustrated Catalogue will be mailed upon application. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK COLDWELL MOTOR LAWN MOWER ‘THESE, MACHINES ARE USED ON MANY O1 MACHINES ARE U MANY OF THE LEADING GOLF Gionsnt TIP, THE LAWN AS NO OTHER. MACHINE. CAN AND Ai CATALOGUE, The ‘‘Different’’ Cigarette I am the logical escort for the after dinner demi-tasse of the epicure. —MILO THE SURBRUG COMPANY, New York