Life, 1912-04-11 · page 31 of 46
Life — April 11, 1912 — page 31: what you’re looking at
What you’re looking at
This page is primarily **a full-page advertisement**, not satire or political commentary. It advertises the 1913 Peerless automobile from Cleveland, Ohio. **Content:** The ad features three line-drawn automobiles showcasing different body styles (touring, torpedo, limousine, landaulet). A pricing table lists six-cylinder and four-cylinder models ranging from $4,200 to $7,200. **Context for modern readers:** This represents early automotive marketing when cars were luxury goods for the wealthy. The tagline "Silence, Comfort" and phrase about "highest expression of motor-car ideals" highlight features that distinguished quality vehicles then. The variety of body-type options reflects that cars were still semi-custom purchases. The decorative border and typography are typical of *Life* magazine's 1913 advertising aesthetic—elegant, formal design befitting a luxury product marketed to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rater 9) Ee epting > | faqul error ; " <_ | ees “48-Six'® Seven-Passenger Touring — $5,000 1913 Peerless Piso: Motor Cars for 1913 are ready for immediate otso at Santa Pacing 1 delivery. These new models provide for a wide range of choice in power and body-types: on w Le Berline- Six-Cylinder ‘Touring ‘Torpedo Limousine Landaulet Limousine “°38_Six?” $4,200 $4,200 $5,200 $5,300 $5,400 “48-Six’” 5,000 5,000 6,000 6,100 6,200 “60-Six’” 6,000 6,000 7,000 7,100 7,200 Four-Cylinder “40-Four’’ $4,300 $4,300 $5,300 $5,400 $5,500 “24-Four’” 4,200 4,300 B* this earlier production of the new models, buyers are afforded the unusual opportunity of a full season’s enjoyment of the highest expression of motor-car ideals. Advance catalog upon request The Peerless Motor Car Company, Cleveland Makers also of Peerless Motor Trucks equest. A titi 7 comicbooks.com