Life — April 11, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes the Locomobile automobile brand, manufactured in Bridgeport, Connecticut. The ad showcases three vehicle models: the "48" Special, the "38" Little Six, and the "30" Four Cylinders, with pricing for open and closed versions (ranging from $3,500-$6,250). The image depicts early-1900s racing or touring cars positioned in front of a classical mansion, emphasizing luxury and prestige. The "48-Cylinder Touring Car" and "Little Six" Torpedo are labeled examples. The advertisement lists Locomobile's regional offices nationwide, targeting wealthy consumers. This represents the era when automobiles were high-end luxury goods, not mass-market products—quite different from today's automotive market.