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Life, 1912-04-04 · page 77 of 80

Life — April 4, 1912 — page 77: what you’re looking at

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Life — April 4, 1912 — page 77: Life, 1912-04-04

What you’re looking at

This page contains three distinct pieces: **"Traveling With a Boy"** (left column): An essay praising boys as ideal travel companions. The author argues boys are uncomplaining, adaptable, eat anything, sleep anywhere, and don't fuss over discomfort—contrasting them with adults who develop irritability and resentment during travel. It's a nostalgic commentary on childhood resilience versus adult neuroses. **Maxwell automobile advertisement** (right, dominant): Shows the "Winning Maxwell Team" in the Glidden Tour, a prestigious 1454-mile automobile reliability race from New York to Jacksonville, Florida. Maxwell won against 63 competitors with a "perfect score." The ad emphasizes affordability ($600-$1480) versus competitors costing up to $6,000, positioning Maxwell as the practical choice for everyday Americans. **Club Cocktail advertisement** (lower left): Markets aged cocktails, comparing them to aged whiskey—implying quality through time and proper preparation. The page reflects 1920s American values: admiration for youthful simplicity, automobile competition as proof of quality, and consumer product marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Traveling With a Boy Aiter duly considering the various pleasures which are open to intelligent ad temperate people Tam inclined to traveling with a boy offers rewards, © boy will do. nything to go anywhere for no other reason than : confidence you have before- no complaints are going to the larsc ny kind of food will satisfy journey, provided there is (it. In ease he doesn’t like cs it alone. He doesn’t call or make a scene; he doesn’t rus'y, and if anything disagreeable If, he passes it along and for- next minute. A boy will eat Joaf of bread’at a sitting if he t anything clse. He will dis- table linen, the service and ndings so far as his personal + discomfort are concerned. 1 boy is tired, he will go to bed, or whether there is a bed, detail. He will sleep on a rope ora billiard table. When a red, lying down is inciden avenient to lie down, well and ot, sitting up will answer. rom such acrobatic postures as he on these occasions it is a con- ce of astonishment to watch ive powers. When a boy tired, nothing remains for him but cor plete unconsciousness: no physical di: 1 make af y of interesd There’s just the difference be- tween a raw, poorly made Cock- tail and a Club Cocktail S00; UB that there is between a raw, new n fe abt Whiskey and a soft old one. ed ae 2 . 2 \cog The best of ingredients—the most eccurate blending cannot five the softness and mel- lowness that age imparts. Club Cocktails are aged in wood belore bottling—and no freshly Cocktail can be as good. im, Martini and other blends, bottled, ready ¢ throuth eracted Ice. Refuse Substitutes AT ALL DEALERS GF. HEUBLFIN & BRO., Sole Props. Hartford New York” London alogue De Luxe —if you have oe thought of buying a Maxwell car— if you nowown a Maxwell —if you ever did own one—or if you have ever ad any interest inthe Maxwell. Just say on a postal: ‘'Send Catalog.”* The Winning Maxwell Team in the Glidden. Tour Entering Atlanta DBEREATING 63 other contestants, breaking ai! previous efficiency records, i trophy and prize money in its divi well Team of three touring cars won the last Glidden Tour as the only team to travel over 1454 miles of America’s worst roads from New York to Jacksonville, Fla., with an absolutely perfect score, The victory was decisive and unprecedented and comfort has the slightest effect; when he is rested there is no such thing as fatigue—he never was tired before; he never will be tired again. Most of us have developed ourselves into a condition where we carry about with us on our travels a capacity for re- sentment; our growing sense of order and our habits of living, breed a critical faculty upon which any unusnal physical friction is a source of anticipatory and retroactive irritation. We fuss mentally beforehand, in the midst of, and after- a carried with it the justly earned title of ‘America’s Touring Champion.’” Practically every American automobile was rep- resented—some costing as high as $6,000. Maxwell Cars cost from $600 to $1480. United States Motor Company Maxwell Division 17 West 61st Street New York City wards; we fuss internally, even when by discipline we have learned outwardly to control ourselves. To a boy all this larger phase of life is perfectly contemptible. It is not con- temptible in the sense that he has thought it all out and rejected it, but it is unconsciously contemptible, The idea of letting anything on a jour- ney get on your nerves is to a boy in- compzehensible. All he asks is to keep moving; and he regards anything that retards this as being utterly superfluous. comicbooks.com