Life, 1912-04-04 · page 75 of 80
Life — April 4, 1912 — page 75: what you’re looking at
What you’re looking at
This page contains a satirical article about U.S. Customs enforcement alongside a Firestone tire advertisement. **The Satire ("The Pig and the Custom House"):** The article mocks bureaucratic absurdity. A man brought a pig into the country as a mascot. When he casually mentioned it was for breeding purposes, Customs Commissioner Loch seized both the pig and the man, prosecuting him for smuggling a "dutiable article." The satire lies in the ambiguity: was the pig art, a musical instrument, or livestock? The piece ridicules how rigid, literal-minded enforcement of customs law produces ridiculous outcomes—the man faced imprisonment over a pet pig, illustrating the "wonderful work of our wonderful custom system" (clearly sarcastic). **Context:** This reflects early 20th-century American frustration with overzealous government bureaucracy and Prohibition-era Customs enforcement, which often seemed arbitrary and comic in its strictness. The rest of the page is a Firestone tire advertisement claiming durability and value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: a joke than anything else, presented House sleuths got on his track, They him with a fine little pig, and he scized the pig and they seized him. brought it back to this country with him They haled bim before the United as a mascot. He got through the Cus- States Court and the man was impris- tom House, but unfortunately he made oned for a term of months because he the remark to somebody that he had had been guilty of smuggling in a duti- brought the pig over here for breeding able article. Whether the pig came un- purposes, and the impression got out der the designation of a work of art or that the pig was a fine quality of pig— a musical instrument is not clearly de- something very special. fined. But, at least, this little story What was the result? illustrates the wonderful work of our Commissioner Locb’s canny Custom wonderful custom system. Tmportant advertisement. When answering it ly nee foil fo mention Life. IRESTONE’S way of getting pudahepiapetire kab extra mileage out of a tire, is ‘ah vation se to build extra mileage into it. | ad that Pantasote stays new. slike finish that prevents oil and grease revents stains. These wash off with 4 Mthey do from the varnished sides of ¢ layer of cementing gum, that binds cto the inner lining, produces a cushion cracking from folding. sum that lies between the fabrics ether for all time against snow and ice vt_and cold and the wind’s stress and the that Tops are always sutjected to. c protection in Pantasote both outside oxi. Tires hold the world’s record for durability and speed. n cars have found the best and use Il the railroads in the country have curtains. i ry C4 99 + crack-proof, sun-proof, heat-proof, cold ww-proof, ruin-proof, oil-proof, grease- and dirt-proof. ts @ brief summary of the e ce lo not fear the verdict. : Tires are made in the largest and most modern A Book for You equipped tire building in the world. ate etapa al f A 1 r e st ) n Cc stomobile Top—makes your car 5 Tires have never had an “‘off’’ year. —gets you a higher price for your . ~Yy / ry wo ” are in a small neatly bound book] J X-RAY ON AUTOMOBILE| @ a wealth of plain illustrations and -Ray" ona postal and back comes BAS 2 \ Tires give you the ) you by first mail. vimni Sachological moment. Put the) ew ain Most Miles INE PANTASOTE COMPANY .. |f | Per Dollar It costs much more to build tires to the ig and the Custom House \ “Firestone” standard of stout construction, / durable rubber and rigid inspection. wing story is partly gleaned ents in the newspapers and > Yet Firestone Tires cost you only about ) other sources. While it } 5% more than tires made the ordinary way— correct in detail, we believe pf a difference that is many times repaid in extra the main: . miles of service. sa man connected with the Garden in the Bronx (one ah The Firestone Tire & Rubber Co. pers there) who took a no- ps * . year to’ go ‘over to: Ircland fi ‘America's Largest Exclusive Tire and Rim Makers ome of his family. While AKRON, OHIO and all Principal Cities re a friend-of his, more as comicbooks.com