Life, 1912-04-04 · page 70 of 80
Life — April 4, 1912 — page 70: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three distinct ads: 1. **Usher's Whisky** (left): A classical allegorical figure promotes whisky as "The Standard of Excellence," noting it holds a royal warrant from King George V. 2. **McCallum Silk Hosiery** (top right): A satirical consumer-advice ad warning women not to waste money on expensive hats ($25) while wearing cheap stockings. The joke is about coordinating one's entire outfit—quality matters throughout, not just in headline pieces. 3. **"The Land of Long Ago" photograph** (bottom): A nostalgic photogravure print for sale, marketed to older readers and sentimentalists. 4. **Elephant cartoon** (bottom right): A small humorous illustration with caption "The elephant: oh, I beg your pardon"—likely a gentle joke about the animal's size or clumsiness, though context is unclear without surrounding material. The page reflects early 20th-century consumer culture and advertising rhetoric rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
x Whisky century's (37 {Reputation Over half \Y ecenturys’ Reputation Messrs. / hav Pur y to His Majesty King George. Don’t Pay $25 for a Hat and then spoil the effect by wearing fifty-cent silk or lisle stockings. SME Callum Silk Hosiery 4 costs but little more. Yet it ¢ is so lustrous and beautiful that it adds richness to your | whole costume. A sheer, silk hose having that fine, even weave which particular womes delight in—made so carefully that it wears as well as list, often better-—much better than the inferior makes of silk hose. A guarantee and mending silk with every pair. $1, $1 350, $2, at best dealers everywhere Write us for handsome free booklet “ Through My Lady's Ring” McCALLUM HOSIERY COMPANY, Northampton, Mas. THE LAND OF LONG AGO Genuine Photogravure. Price $1.00 A picture that will make the years fly backward like a flash for those of us who have attained our “ crowns” and that will appeal to all who like 3 of strong but dignified sentiment. The plat and we have double mounted it ona 15 x 20 mat with an attractive nature design border which isin keeping with the sentiment of the print. Sent prepaid upon receipt of your remittance, LIFE PUBLISHING COMPANY 17 West 31st St.. New York The elephant: on, 1 BEG YOUR PARDON comicbooks.com