Life, 1912-04-04 · page 66 of 80
Life — April 4, 1912 — page 66: what you’re looking at
What you’re looking at
This is primarily **advertising and promotional content**, not satire. The left column promotes the Pennsylvania Railroad's "Pennsylvania Special" train service—emphasizing luxury, efficiency, and comfort for busy businessmen traveling between New York and Chicago. The right column contains a **humorous anecdote about an advertising executive named Kelly**. The story illustrates Kelly's remarkable power to make anything fashionable simply by using or endorsing it. The joke builds through escalating examples: his choice of restaurant becomes popular, his preferred garters become valuable, even his wife's hotel stay generates publicity. The punchline suggests Kelly's wife should travel *separately* from him to double the advertising value of their journey. The broader satire here is about **turn-of-the-century consumer culture and celebrity endorsement**—how a famous figure's mere association with products or places could drive commercial success. This reflects early 20th-century anxieties about manufactured taste and the emerging power of publicity and advertising to shape public behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE PENNSYLVANIA! RAILROAD About the Favorite Train. Ocean crossers have favor- ite ships. They are selected for speed, comfort, and pre- vious association. Land trav- elers have favorite trains chosen out of many for like reasons. The Pennsylvania Special is the choice of the specialist —the specialist in business, commerce, professional _ life and likewise in trains. It specializes his convenience, fills his special needs and fits his tastes. The day’s work is done by four o'clock. A trip west on the Special offers an after- noon and evening “‘off."" He may loaf and ‘invite his soul’’ or work or read or chat with acquaintances. There is op- portunity for any of these time-passers in the club car, observation and library, or in his own statero der the exhilaration of steady going. Dinner comes on apace and he may take his time for it. Then the smoke room and the solace of the weed. Good beds in a steel-clad bed- room, gliding over steel rails yield refreshing sleep. Morning brings the bath and breakfast and the journcey’s end in fine fettle for the work of another day. The fabled carpet of Bagdad has little on this kind of travel, when you are going to a given point. Some busy men make this trip two or three times a week. The fit- ness of the Special is a boon to them. The Pennsylvania Special leaves Pennsylvania Station (one block from Broadway) at 4 0’clock, Hud- son Terminal (five minutes from Wall Street) 3.55 P. M. every day and arrives in Chicago 8.55 next morning. Eastward it leaves Union Station, Chicago, 2.45 P. M. and arrives New York 9.40 the follow- ing morning. he acquired so many honorary degrees that he had them filed in a card-index. “am to address the graduating class of Kelly College to-morrow,” he said to me. “ Will you please write my speech for me?" “It’s completed already,” I replied, “and the windows of the hall are glued down, Just as you rise to speak a gang of men in the uniform of brakemen will enter, each with a Kelly's Kar Kom- panion, and raise the windows with the greatest case. Be sure to wait for the boys to cheer you before you begin to speak.” he reporters?” “Their checks have been forwarded.” “ Any—er—personal touch?” I smiled broadly. “The Eagle Restaurant has doubled its seating capacity since you dined there. Your waiter has described his sensations in Nobody's Magazine, and free copies will be distributed at the door.” “Excellent! But, Mr. Wiseman, I understand that the Street Railway Com- pany refuses to allow us to paint our ad- vertisements on the outside of the cars.” “We bought the company yesterday, I returned. “In a week every car in New York will have our copy running the full length of the broad space just under the windows.” “But the open cars are on now—this is the middle of summer!” “What if it is? We put the closed cars on to-morrow.” Good! Then we're all right.” I thought so, too. It came about that where Kelly went was fashionable and where he did not ge was taboo. He coined millions for the manufacturers of the things he used and wore, and an expert second-story man received a fortune for breaking into his house and discovering that he seeretly favored Airtight Garters. The world of publicity w: Kelly was the Advertising King. his hotel offers me $50,000 to stay there for two days,” he once stated. “Shall I accept?" 0,” said I. “Send your wife—and from this time never be seen together. Keep your paths separate, and-double the reading-notices. It was done, It meant a million a year to Kelly. So many inducements were made to him that he was constantly changing his style of collars, shoes, and motors. He never used the same fountain pen twice, and there was a royalty on every news- paper he bought. I had him dabble in the market, and after a few days if he went into a bank to have a nickel changed into pennies, copper stocks jumped ten points, In the tonneau of his car a phonograph was constantly play- ing the same record—it was a song, the purport of which was to inquire if any- body had seen him. It was the materialization of the spirit of advertising—it was divine—it was Kelly, and he was drunk with the joy of it. And then the climax! As I have said, we had bought the street car 730 Will you own up that yo, are not eiving| your bod a square deal P Tf you will let me help you, I can add y of usefulness and greater efficiency to your bys ness life. You surely are not satisfied thro sedentary habits to grow a little weaker and valuable every day. I am speaking gen- erally, because I know that nine out of ten menwho work indoors have surface muscles that areas softas dough and stomach and in- testine muscles that are growing weaker every day. With even half- Proper treatment, the vital muscles can be made strong enough to improve the he: appearance, temperament, ability of Big biceps and surface muscles no + health than brick walls prove that a bi proof, The true test is whether or not th fags you, whether your sleep refreshes you your body will obey the desires of your mn words, can you do the things you would [i you set your body to work without waste of will-enery is a series of simple, natural movements, which giv greater strength, vitality and energy to the most in perant muscles of the body—those of the stomad iver, lungs, heart, and other vital organs. ‘The Thompson Course is designed to set the ner muscles and brain working in harmony. three forces are co-ordinated, laziness, nervousness, temper and inability to concentrate are in The Thompson Course requires no apparatus, dee not force you to leave off any of your regular —and takes but a few minutes of your daily Railroad presidents, and other men whose time i ably worth more than either mine or yours, have their time to my Course and have Postponed thes re tirement many years on account of it, besides great increasing their present efficiency. Unless you are so well satisfied with your physia and mental condition as to believe yourself improvement, you will profit by readi “Human Energy,” which tells all about ‘T! son Course. 1 mail this book free to any respon person. If you will send me your name and addres’ will mail you a copy postpaid, with the simple stipul that you read it as though it were written by a Take my word for it, this book is worth sending fo J. Edmund Thompson Suite 914, Exchange Building, _Worces:er, M trains panio: