Life — April 4, 1912 — page 3: what you’re looking at

What you’re looking at

# Locomobile Advertisement This is primarily a **product advertisement**, not political satire. The page promotes the Locomobile automobile, manufactured in Bridgeport, Connecticut, with offices in major American cities. The advertisement's central image shows a Locomobile positioned incongruously in front of a Dutch windmill—a romantic, Old World setting that contrasts with modern automotive technology. This juxtaposition likely appeals to wealthy consumers by suggesting the car combines European sophistication with American engineering. The tagline claims owners receive service organization protection "as perfect as the car itself," emphasizing reliability and customer support. The silhouettes of well-dressed figures suggest an affluent target market. This appears to be early-twentieth-century luxury automotive marketing rather than satirical commentary.