Life, 1912-04-04 · page 15 of 80
Life — April 4, 1912 — page 15: what you’re looking at
What you’re looking at
This page is primarily **advertising** with a small fable at the bottom. The main content includes: **Fisk Tire Advertisement**: A large ad featuring a cherubic child figure, promoting Fisk Heavy Car Type Tires. The ad urges readers to "inquire among Fisk Tire users before you buy again," emphasizing balanced wear and durability—typical early automotive advertising appealing to practical concerns about tire longevity. **"The Shark and the Patriarch"**: A brief fable (bottom) satirizing false civility and opportunism. A shark, conducting a "Thanksgiving service," invites a Patriarch into the ark by flattering him. The Patriarch later discovers the shark has been eating his livestock—a moral tale about trusting outward appearances and polite behavior from those with hidden self-interest. **Left side**: An "Early Type Auto" cartoon and text about marital disagreement over extravagant carriage expenses, plus ads for Crown Lavender Salts perfume products. The page reflects early 20th-century concerns: automobile expense, consumer products, and moral lessons through animal fables.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cted thar T8elf de. ‘rived and nster te the two < in state EARLY TYPE AUTO ME UNDERSLUNG inwilling to confess, but at as induced to do so. “I husband, ‘I think Mr. and very extravagant; they are re a carriage and pair to- to Edmonton.’ ‘ Why t do so if they like it?? ‘Oh, no reason at all, my think it right, and if they but we could not do any- kind, of course. Beside \. is more accustomed to driv- 4 A. is not at all more id Mr. B. it quite as well as he. will prove that I can and will, for I will hire a carti nd drive there atthe sane time.’ ‘Very well, my dear, if you think so; but I should not like to 0 with you, T should feel so ashamed.’ ‘Then [wish you to go with me, Mrs insist upon your accompanying me.’ said quiet litle Mrs. B, “that is anage Mr. B.” How to be Happy Though "EJ. Hardy. (Seribner’s.) town Lavender Salts Beautilul Colors in Cut Glass Bottles for Easter Gifts Crown Lavender Salts in colors and in cut glass bottles, also with silver tops, make splen- did gifts. Crown Lavender Salts are always useful to carry about, or in the home and office. Lavender Salts relieve faintn that tired feeling—fine when shopping or travel- ing. Crown Lavender freshen and perfume the atmosphere -heavy or overheated room. For Sale Everywhere for bilou bottle of Lune de Miel perfume, ‘and our booklet, ment of Beauty and Personality” Crown Perfumery Co. of London East 20th St., Dept. A 6, New York City, Inquire among Fisk Tire users before you buy again FISK HEAVY CAR TYPE TIRES are to be depended on for a consistently high average mileage They are “balanced” tires, showing equal resistance to wear in all parts They are offered with an urgent request that you find out what they are doing for others in actual every-day service The Fisk Rubber Company- Dept. S Chicopee Falls, Mass. Direct Factory Service in Thirty-five Cities The Shark and the Patriarch During the Deluge, as a Shark was conducting a Thanksgiving service for an abundant Harvest, a prudent Patriarch looked out and addressed him thus: “My friend, I am much struck with your open Countenance; pray come into the Ark and make one of us, The Prob- abilities are a falling barometer and Heavy Rains throughout the Région of the Lower Universe during the next 679 Forty Days.” “That is just r-pin I am,” replied the d cut several rows of Wisdom h on your Deluges.” About six Weeks subsequently the Patriarch en- red him on the summit of Mount in very straightened Circum- are going to Out Sometimes.—Fables, by G. Washington Aesop, George T. Lanigan. comicbooks.com