Life, 1912-04-04 · page 13 of 80
Life — April 4, 1912 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The left column features a Grinnell Gloves advertisement for motorist and recreational gloves, and a "Conservation" dialogue—a Q&A format about railroad and water-power site acquisition that appears to be either advertorial content or light corporate messaging rather than satire. The main content is a Keystone Lubricating Company advertisement, headlined "How a Manufacturer Cut His Lubrication Bill $15,000 a year." It uses a case-study format to promote Keystone Grease as a cost-saving industrial lubricant, claiming superior efficiency compared to competitors. Two small automotive sketches at the top ("They Toil, Not" and "Neither Do They Spin") accompany the advertisements but appear decorative rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Special Gloves for, Motoring and Recreation lere are cool, comfortable gloves especially built ‘al outdoor t They are ventilated, keeping the Eaxds cool ir jest weather. GRINNELL GLOVES are soft and exible and because made of p and water or gasoline, drying on ews. They wear like troa and, Bever hantea. crack, peel or shrink. PAIR ON APPROVAL eur deater's IE write ut hie naive ‘and Sead'a pair on approval. Seyle book and leather samplesen request MORRISON-RICKER MFG. COMPANY 42 Broad 81 Conservation Have all the important iron mines been grabbed and ified? y: They have, sir, Every And have we gobbled up ¢ railroad rights of way? sev: We have complete con- trol of that situation, sir, Our lines rach cverywhere. Competing lines would Io absurd and impossible to finance Mac Are any water-power sites Not one. We have them are the terminal sites es securely in our ey: All that there is a cent of profit in, sir. Mace Is there any public land let to he distributed? Secerssny: Practically none, sir. Macy Very good. Give an in- terview is the press at once saying that Tam woatterably and unqualifiedly in favor of the conservation of natural re- nd the use of the public do- the benefit of the public at said the absent-minded ined bring me the bill. . bring me steak and mush- Titty ror, NEITHER DO THEY SPIN How a Manufacturer Cut His Lubrication Bill $15,000 a year It was costing him $35,000 a year. He thought it too much. He consented to let one of our experts investigate. Result: the adoption of Keystone Grease and a saving of nearly half. Have you a lubrication problem? If so, send the coupon below. A man from our corps of experts (distributed all over this country) will come and investigate. Leave it to him to show how to save money for your firm, save trouble for your engineer, prolong life for your machinery. If your problem is very small we'll solve it by correspondence. The great, scientifically-operated plants in this country and abroad which test their lubricants for dollars-and-cents value, use Keystone. No other lubricant approaches it in efficiency. We guarantee one pound of Keystone Grease to last as long as three or four pounds of any other grease or four gallons of the best known oil. Thousands of testimonial letters in our files, signed statements of the foremost lubrication experts and tests made by The William Cramp & Sons Ship & Engine Building Company, all give Keystone Grease first place above all other lubricants for efficiency and final economy. We couldn't make this offer to send our exper our expense to solve your problem to save your money if we didn’t know that K one Grease ma good—the standard for 30 years. For the dollars-and-cents reason you simply have to use Keystone Grease. isa compound of absolutely pure, high-grade refined. petroleum, unaffected by speed or pressure —alway’s stays “put"—cannot waste —cannot spatter and collect dust — is not soluble in water —not affected by severe atmospheric or working conditions of vent “em heat and cold —always remains the same consistency. Us reo GREASE Best Automobile Lubricants Densities 1 and 3 of Keystone Grease are, by all odds, the best automobile lubricants. Keystone Motor Oil puts ° an end to cylinder troubles. Sold by all accessory dealers 247 Keystone Lub: and garages. ricating Co. ° or Dept. R Keystone Lubricating Co. 77, Pusan Department R > * with your offer we wish to get Philadelphia, Pa. your expert advice on our lubrt- e cation problem, It is understood O°Z, wat this is to cost us absolutely noth Branch offices and warehouses in the principal cities of the United States and in the capital centers of the world. 1d is to put us under no obligations 74 Addres: comicbooks.com