Life, 1912-04-04 · page 11 of 80
Life — April 4, 1912 — page 11: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Naiad Dress Shields, not political satire. The top features a sketch of a woman's head in profile and various clothing items (gloves, bow tie, shoes). The advertisement promotes dress shields—protective garments worn under clothing to prevent sweat stains. The headline quotes "The Crowning Attribute of Lovely Woman is Cleanliness," reflecting early 20th-century advertising's focus on female hygiene and propriety. Key selling points include: rubber-free construction (avoiding odor), sterilization capability through boiling, and affordability (10 cents for a sample pair). The small illustration showing a woman in undergarments reinforces the product's intimate nature. This represents typical early 1900s advertising rhetoric linking cleanliness to feminine virtue and social acceptability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
id form “The Crowning Attribute of Lovely Woman is Cleanliness.” A woman's personal satisfaction in looking charming and dainty is doubled when she knows everything about her is exquisitely clean. NAIAD DRESS SHIELDS are thoroughly hygienic and healthful to the most delicate skin; are absolutely free from rubber, with its disagreeable odor; can be easily and quickly STERILIZ by immersing in boiling water for a few seconds on'y. They are preferred by well-gowned women of refined taste. At stores or sample pair on reczipt of 25¢. Evzry pair guarante:d. A handsome colored reproduction of this beautiful Coles Phillips drawing on heavy paper 10x12 sent for 10c. No advertising. The C. E. CONOVER CO., Mfrs. . : : 101 Franklin Street, NEW YORK comicbooks.com