Life, 1912-03-28 · page 46 of 50
Life — March 28, 1912 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring four distinct ads with minimal editorial content. The main editorial item is a brief announcement of a **corporate consolidation on March 1st** merging three typewriter manufacturers—Remington, Smith Premier, and Monarch—under single executive control. The copy frames this as "Expansion, Progress, Efficiency," reflecting early-20th-century corporate consolidation rhetoric. The other advertisements are: - **Maillard's Cocoa and Chocolate** (with period-appropriate dining scene illustration) - **Martell's Brandy** (claiming royal appointment since 1715) - An untitled cartoon showing **Father Time with a woman**, captioned "It hasn't seemed such a long walk after all, has it?"—likely a humorous reflection on time's passage in relationships. The cartoon's satire is unclear without fuller context, but appears to play on romantic or marital duration. The page reflects early-20th-century consumer culture and industrial consolidation trends.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Expansion, Progress, Efficiency | That is the meaning of the consolidation, on March Ist, of the sales organizations in America of the three leading and standard makes of typewriters, the Remington Smith Premier Monarch This one greater unit under a single executive control is the fou (Remington Typewriter Company For Every Occasion Maillard’s Breakfast Cocoa is supreme. Dainty and delicious, it graces every fune- tion and lends an added charm to the meal, Whether it be the elaborate banquet, the formal dinner, luncheon, orin the quiethome circle, or the nursery, Maillard’s Breakfast Cocoa always finds a peculiar welcome. Maillard’s Vanilla Chocolate reveals the last word in the confectioner's art —a wonderful combination of purity, strength and delicate flavor. Try it today. At Leading Dealers Fifth Avenue at Thirty-fifth Street, New York ‘Spend the noon hour inthe Luncheon Restaurant — afternoon tea served, three to siz. SGhe best Cocow of them al/. the Greatest Typewriter Organization in the World. This consolidation affords our customers an unrivaled variety of product —three inct makes of typewrite ch of a diff type and each the best of rs, wide carriage typewriters, adding and subtracting typewriters, etc., cover every conceiv- able requirement of the typewriter user. It insures to every present owt or future purchaser of Remington, Monarch, or h Premier Typewriters the best, the most complete, the most far reac! e most efficient service ever provided to users of the writing machine. Remington Typewriter Company (Incorporated) New York and Everywhere ANNAN SNS SSSNENNNSSSSS SS SSNS SUNN SN NSNN SS SSNS NNN From George I. to George V. MARTELL’S BRANDY has known but One Quality--- The Best BLUE AND SILVER LABEL Messrs, Martell & Co. have been appointed to supply Brandy to the House of Lords HOUSE EST, 1715 Sole Agente: G. S, NICHOLAS & CO. New York Father Time: 17 MASN'T SEEMED SUCH A LONG WALK AFTER ALL, HAS 17? PXSSSETESSSEaao dada sds add oddddddd>d > doo ndddddadddd ddd ddd dad) NSSSSSSSSSNSNSSSNNWNNNNNNNNNLNNNNNNNNNNNNNNANNHN VAAN NSS: THE WILLIAMS PRINTING COMPANY, NEW YorK comicbooks.com in car tig