Life, 1912-03-28 · page 44 of 50
Life — March 28, 1912 — page 44: what you’re looking at
What you’re looking at
This page contains three distinct elements: two humorous anecdotes and period advertisements. **The Anecdotes:** "Losing a King" presents a satirical naval story by Irving Cobb, a prominent humorist. A European monarch visiting an American warship leans against a wind-sail, mistaking it for a mast, and falls down a hatch. The joke relies on the monarch's ignorance of nautical matters and the sailor's deadpan delivery reporting that "one of them kings has fell down the main-hatch." The racing-system anecdote mocks gullible investors who follow elaborate schemes promising wealth but lose everything. Both stories satirize foolish faith in systems and the absurdity of their consequences. **The Advertisements:** The page features ads for Thermos bottles, Panhard oil, and prominently, Schlitz beer in brown bottles—emphasizing that brown glass protects beer from light damage, preventing biliousness. These are period product endorsements typical of early-20th-century Life magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DERE he wired to the men who sold him the One of the members of this suite, re- system: ‘I have followed your system splendent in gold lace and decorations. an carefully and am broke. How shall I with a big sword at his side and sport act now?’ ing a huge mustache, was exploring the A few hours later he received this ship, and, being ignorant of things nau- reply: ‘Act like you are broke."” tical, had leaned against the main-hatch wind-sail, mistaking it for a mast. O¢ what ensued the officer of the deck was When Bought 7 Losing a King informed by the boatswain’s mate, who | A Necessity One of our naval officers tells of an had scen the catastrophe and who broke 8 When Used incident that occurred when an Ameri- the news of it thus: can war-vessel was lying at anchor in a “You'll excuse me, sir, but I think ‘Thermos keeps liquids steaming hot for 24 hours uropean port, on which octasion it was one of them kings has fell down the pel a AN ar ga pet bor apt ed by a monarch with his suite. main-hatch, sir."—Harper’s Magazine. mos vesstis arel deal firetess cookers. ‘Thermos Botties $1 up. Thermos Carefes $5. ‘Thermos Lunch Kits and Luncheon Hampers $4.50 up. Thermos Coffee Pots $5. ‘Thermos De- canters $5. On Sale ctfrstetass dealers, All genuine Thermos articles have “the word “*Thermos"’ stamped on the base. If your dealer ofters asubsutute for kenulne Thermos, we will ship you lzect, express prepaid upon receipt of price. Write for lnk iestrating ond devcribing alt Therace pratarte, American Thermos Bottle Co., rran tentay, New York City ‘Thermos Bottle Co. Ltd., Toronto, Canada Beer. was first Brewed Spite” in a Hut -NOW Agencies for the .» BROWN BOTTLE dot the Earth “The evident distress of some of our leading citizens,” said Irving Cobb, “ over the disclosures of their past affiliations along corporation lines, and their pain- ful endeavors to discover just what is the right thing to do, reminds me of a man down in Paducah who invested in | a sure system for beating the races. “ He sent his moncy to New York and + Feeeived by return mail an claborate O AIR set of instructions ow to bet, with a ver a muddion certain capital, to bring about the utter annihilation of the bookmakers and get As civilization advances—so do the sales of “Schlitz in Brown Bottles.” barrels sold annually. for himself all the moncy at the track. . “He followed the system carefully, The public demands losing, it is scarcely necessary to state, . all his money. Then, disheartened but a pure beer that will not not discouraged, and still retaining faith, cause biliousness. —| The Brown Bottle protects Schlitz from the brewery to your glass. If it were possible to make a better oil than Panhard, we would do it. Light spoils even pure beer. Insist upon It. 35 years* experience 13 behind It. Refned from Pennsytvania Crude. ‘Will nat carbonize unless fed too freely. Sold tn checkerboard cans or in bulk. Write to-day for our booklet, “* Motor Lubrication, "” Sent free for your dealer's name GEORGE A, HAWS, 69 Pine St., New York City Dealers: Write for our spectatco-operattee plan. Order a case from dealer todsy. Ses that crown or cork isbrandes “Schisss". comicbooks.com