Life — March 21, 1912 — page 52: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

E built this car for the Family man — big enough, powerful enough, stylish and costing less than $1,000. It was the hit of the National Motor Shows —where it was com- pared in value with every other car — and appreciated. Analyze these features and study the Maxwell record and you'll under- stand why. Fore door, flush-side, five- passenger body. A 25 horse- power, four cylinder motor. Dual ignition, sliding gear transmission, multiple disc clutch, shaft drive, semi-float- ing rear axle. — Irreversible steering gear, double acting brakes, long resilient imported steel springs. 32-inch wheels and 104-inch wheelbase. Finished in blue-black with gray wheels, upholstered and appointed with every provi- sion for comfort. Equipped with magneto, generator, two gas lamps, three oil lamps, horn, tool kit, jack, pump, tire repair kit, foot and robe rails. Price, $980 f.0. b. factory, top extra, So RIO Think What YOU Might Do! Lf you're city-bound, there's the ride to the office to freshen the day at the start—then the chance for your wife to quickly do the daily errands that need at- tention—a drive in the afternoon to bring bloom to the youngsters’ cheeks—a ride home, free from the crush of crowded traffic, and a spin in the cool of the evening. And Sunday in the country for the whole family—spinning oversmooth roads, between green hills, beside bright waters, and back at night, tired but happy as Nature’s children should be. Tf you live out of town, there’s the drive to the train, then carry the youngsters to school, the dozen errands that are bothersome details of the day, then stop at school again and off for a ride and a breath of God’s pure air and a bath in His sunshine before they go to meet you at the station. And what a welcome after aweary day! It’s good to know you can give them that happiness and lay a foundation for the virile manhood and womanhood they will grow to realize. Perhaps you figured you couldn’t afford it, then let us send y showing how little Maxwells have cost their $2,000 own Of the Maxwell cars built in 1905 and registered i e, Ife are again registered and still in active service years. Do you figure that a paying investment? Send for catalogue de luxe and for facts and figures, United States Motor Company Maxwell Division 17 West 61st Street, New York City