Life, 1912-03-21 · page 44 of 52
Life — March 21, 1912 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a lengthy advertisement for Motz Cushion Tires, addressing a specific historical context: the early electric automobile market (circa 1910s). **The Motz Tire Appeal:** The ad targets owners of expensive electric cars, which were luxury vehicles prone to puncture problems with pneumatic (air-filled) tires. Motz offered a "cushion tire"—a solid tire with special internal structures (notched treads, undercut sides) designed to absorb shocks while avoiding punctures. The pitch emphasizes reliability and low maintenance for wealthy car owners. **Supporting Content:** Smaller ads include a "Sexology" educational book (addressing marriage/sexual health knowledge—then considered scandalous), Strong's Arnica Tooth Soap, and Paris Garters. **Historical Context:** This reflects an era when electric vehicles were viable luxury alternatives to gasoline cars, before gasoline engines dominated. The tire problem was genuine and significant for early auto adoption. The page contains no political cartoons or satirical commentary—it's straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Madam— Punctured Tires on Electric’ Cars Are Utter Folly How utterly foolish to pay two to five thou- sand dollars for an electric pleasure car, cguipped with pneumatic tires, and thus be constantly an- noyed by punctures and blow-outs! Surely you do not realize that there is now a tire to which punctures, rim-cuts and blow-outs are unknown. And that this tire, unlike solid or truck tires, will make your car just a3 easy-riding as any properly-inflated pneumatic tire. This remarkable tire is the Motz Cushion Tire, now used by thousands of owners of pleasure electrics. Pneumatic resiliency ts accomplished hy means of double, notched treads, undercut sides, elantwise bridges and secret processed rubber. A—in the picture shows double, notched treads. B—shows undercut sides, C—shows slantwise bridges. D—shows how perfectly the tire absorbs shocks when car passes over an obstacle (from actual photo- graphs). Twenty-two electric car makers are equipping their cars with Motz Cushion Tires (even though it costs them more) just to give you an casy-riding car with frouble-proof tires. Note, too, the economy of these tires. They never need repairs. And they are guaranteed, in writing, for 10,000 miles—two years. Few pneumatics give 3,000 miles service, no matter how well they are cared for. For Motz Cushion Tires fit any standard clincher, universal quick-detachable or de- mountable rim. When you buy your electric see that you get Motz Cushion Tires. And henceforth, at all times, whenever you buy tires, let them be those that are free from all tire troubles and yet easy- riding. Send us your name and we will mail you the latest Motz booklet 91, together with letters from owners of pleasure electrics equipped with Motz Cushion Tires, Please mention make and model of your car. The Motz Tire and Rubber Co. Factories and Executive Cffices, Akron, O. BRANCHES 1737 Broadway, New York; 2023 Michigan Avenue, Chicago: 999 Woodward Avenue, Detroit; 409 East 13th Street, Kansas City. We also Manufacture Demountable Solid and Cushion Tires for Commercial Cars. A Happy Marriage Depends largely on a know!- edge of the whole truth about self and sex and their felat‘on to life and health, This knowledge does not izently of itself, hor correctly from ordinary, every-luy sources. SEXOLOGY (itustrated) by William H. Walling, A.M.. M.D., imparts in a clear, wholesome way in one Volum Kuowledge a Y: Should Taye. und Should Have, Knowledze a Young Waman shou! Knowledge a Young Wite. Knowledzo a Mother § Knowledge a Mother Should Impact Medical Knowledge a Wite Should IE Alt in one volume. ‘ated, $2, postpaid. Write for re and Table ul Contents. Puritan Pub. Co., 776 Perry Bidg., Phila., Pa. Her Daughter. now I can just order and cat and float. But doctor—” He turned to the doctor with an air of intense curiosity. “1 must know how this is all done; how these marvelous operations, all suc- cessful, as you say, can be performed?” And the doctor replied, with a highly professional smile: “Quite easy, my dear sir, I assure you, Simply the results of the latest advance in medical science.” Finis. W809 Positive Delight to Brush the Teeth ‘and gums with Arnica Tooth Soap. It sterilizes the mouth, destroying putrefactive and. fc ative bacteria, and produces a delightful sense of cleanliness that cannot be obtained with pastes, powders or washes, Strong’s Arnica Tooth Soap Mouth Wash in One) Comes in a handy venient cake that C. H. STRONG & CO. at your druggist—oe sets Chicago _A Standard of Musical Value Tur Brater or tHe Bass Deum: Un impordent instru Himmel! Ven a violin maigs a misdaig, who knows? But ven de pig drum maigs a liddie misdaig, cferybody knows !—Century. Acext: I would like to show something that a child can manage. Distracteo Parent: We don't need it; but have you anything that can man- age a child ?—Sun, Sar. Tailored to fit the Cyr 1708 * Asan & 0 A.STEIN & CO. CHICAGO.USA GARTERS No Metal Can Touch You comicbooks.com