Life, 1912-03-14 · page 5 of 44
Life — March 14, 1912 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or political cartoons. The main feature is a large Victor-Victrola phonograph advertisement, showcasing various opera singers (Caruso, Melba, Farrar, Tetrazzini, Scott, Sembrich, Schumann-Heink, and Sammarco) whose recordings are available on Victor records. The advertisement emphasizes that grand opera—previously a luxury for the wealthy—is now accessible to ordinary homes through the Victor-Victrola. It's a straightforward sales pitch promoting the technology and the prestige of owning recordings by world-famous artists. The page also includes smaller ads for Lee Tires and Swan fountain pens. There is no apparent political satire or social commentary—this is a commercial advertising page from what appears to be an early 20th-century publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Advertising Pages Our readers who glance over Lire’s advertising pages with possibly a super- fcial eye, will notice that they contain a mixture of original and clipped mat rial, and they may possibly get the pression that such material, because it can be obtained broadcast, is inserted for purposes of economy. As a matter of fact many of the shorter things which appear in the advertising pages from other contemporaries, with due credit, are among the best things that Lire publishes: and as for the original matter which appears in these pages, it fre- quently happens that this also may be the best which appears in the whole paper. We publish clipped material in these columns because it enables us to give the paper a wider scope by including the best wit and humor appearing in contemporary periodical literature. Among the original matter in these columns, for example, we have been printing Arthur Guiterman’s Rhymed Re- views, which, as finished pieces of poetic | Copy't Mishkin Caruso 7 Gadski cd Mishkia, Amato Victor Victrolas $15 to $200 | WHERE a comparatively few years ago grand opera was a luxury for the select few, millions now enjoy it every day in their own homes on the Victor. This wonderful instrument not only brings to you the masterpieces of opera, but they are rendered by the selfsame artists who are captivating hosts of opera enthusiasts in the leading opera houses— the world’s greatest artists who make records only for the Victor. And the next moment you can be listening to the gems of song from the sparkling musical comedies, or being entertained by the leading fun-makers, It is only a step from grand opera and the classical to the lighter forms of music, for the Victor is wonderfully versatile and changes at will from grand opera to ragtime, from minstrel show to sacred music, from vocal selections to instrumental numbers; the very music you like best at the very time you want to hear it. Any Victor dealer in any city in the world ictor-Victrol I: Photo Gertach Scotti Victors $10 to $100 will gladly play any Victer music you wish to hear and demonstrate to you the wonderful Victor-Victrola. troubles forever—by the use of Puncture-Proot Pneumatic Tires taxicabs and touringcars, One from tire | LEE pao Idealfor truc’ , Victor- Victrola IV, $15 (Oak trucks— out a puncture. Plenty such ev full explanation of the armor~ rubber-cushion construction which for Booklet M, or callat Our Stores: 1628-1030 Broadway, New York City amnachisetts Aves On| orth Broad Strect, Phil chy gan Ave, Woodward Ave, Detroit Les Pena Pr eer Cag ta i i LEE TIRE & RUBBER C0. | ¥,..01-victrota 1x, 50 CONSHOHOCKEN, J. Ellwood Lee, Prea. | | | CHIS MASTERS VOICE”, Victor Talking Machine Co. Camden, N. J., U.S.A. Rertiner Gramophone Co., Mostreal, Canadian Distrivutors New Victor Records are on sale at all dealers on the 28th of each month Wictar_Vieria® 2vE ee Mahogasy or oak Quartered oak or mabowany Carried in nearly everyone's . pocket. Carried in any pocket in any Position without leaking. Ought to by: oe sale at rand jewelers ad up $2. in your pocket if you ever write. 209 8. State SL, Coteago handicraft, are acknowledged to be the best in this country. Do not, therefore, skip the material in the advertising pages. It is likely at any time to be almost as good as the advertisements, which, as everybody knows, are the best things in any paper. A wire who has no children makes (to her husband's heirs) a dear and en- gaging friend. —Decimus Junius Juvenalis, 525 Lew Morris, a Kansas City character of local renown, was standing on the corner of Thirteenth Strect and Grand Avenue one Sunday morning, when a stranger accosted him: Would you kindly tell me, sir, how to find the Sccond Presbyterian Church?” “God bless me, strang fervently responded Lew, “I don't even know where the first Presbyterian Church is!" —Everybody’s. comicbooks.com