Life, 1912-03-14 · page 3 of 44
Life — March 14, 1912 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **pharmaceutical advertisement** for Sanatogen, a nerve tonic, rather than satirical content. The large illustration depicts a classical female figure (likely representing Health or Vitality) holding a torch labeled "TRUTH." The ad claims Sanatogen helps "weak nerves and poor digestion" by providing essential nutrients the nervous system needs. It cites endorsements from physicians and prominent figures including John Burroughs and Charles D. Sigsbee. This reflects early 20th-century marketing practices: vague health claims, appeals to medical authority, and classical imagery suggesting legitimacy. Modern readers would recognize this as **misleading health advertising**—the kind now regulated by the FDA. The "nervous system crisis" rhetoric was common in that era's patent medicine industry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We have the right to say Sanatogen will help weak nerves and poor digestion —The right that is based on the knowledge and the conviction that Sanatogen is worthy of earnest recommendation. —The right that is based on the unique qualities of Sanatogen itself ~—on the known fact that it answers the highest scientific requirements. —The right that is based on the splendid results Sanatogen has accom- plished. —The right that is based on the experience of leading physicians as recorded in medical journals and text books. j ing phosphorus i J . f phate condition, and so combined —The right that is based on the unexampled endorsement of this ; Ee remarkable food tonic by over 15,000 practising physicians, who have § with the greatest case.” watched its strengthening, revitalizing influence on their patients. > OM | serie: wanser*mngeseot bere —The right that is based on thousands upon thousands of enthusiastic RWOF Uh Sroavocen Ss restorative and foods letters from distinguished men and women of many lands, who have , en ee felt the uplift of its rejuvenating action. _ Such is our “right to say"—such is the basis of our sincere convic- tion that Sanatogen will help those whose nerves have been weakened ‘am by overwork, worry or illness—whose digestion and powers of assimila- ie aity per cent. bet + tion have become deranged—who have lost their grip on life. In other coe ress sgn. 0nd tay et ans words we have— | —The right that is based on the needs of the nervous system itself. of Bern University, Doctor ___ The right of the nerves—and not least those that directly affect the Maryland, states fe) Bie. oo" digestion—is based on the need of nourishment. If the nerves are to per- i Up ate er nave used Bane- form their functions, if they are to be strong, healthy nerves, they must WN togen in a great Dumber of cases be fed. If any strain disturbs their natural absorption of food from the Seitbotian whice ere maisty, of daily diet, the nerves suffer all the distresses and reactions of hunger. Sod have Se et Sanatogen is the special food of the nerves in this crisis. a Sanatogen is jenti Fatt , H] Charles D. Sigsbee . required by the impoverished nerves and it goes diredly to thet rescue, [WG iain 8 Nr y po it goes directly to their rescue. ’ ant oe ans By feeding to the nerves the body elements they need Sanatogen ‘ oven, Tam convinced of tte merits bt.” Prof. Thos. B. Stillman M.S... Ph.D. ‘The well-known research ehem- John Burroughs ‘The distinguished naturalist Prof. C. A. Ewald Of Beritn University, Doctor net a food and tonic. 1 restores to them their vital balance of natural strength and thus in the fl fttects are’ beyond doubt. most logical way helps to give back to the body the full vigor of health. * ‘ Lady Henry Somerset Our “right to say" is your assurance of help. vay Bee tae ee Your nerves have a right to Sanatogen. \ deep invigorates the paves and i braces the patient to health. Ihave A Remarkable Book FREE upon request y Bavocs argone save bese eatrely The work of a physician-author, beautifully illustrated, which tells you some really badermined. and I Rave proved {oteresting things about your nervous eystem, facta which vitally affect your well- Flanasogea!ta'De:mast:valuebte, Stnatogen Convtsclegly Trond che tate ot Sha Of oe ata tte Story of point of jew a lan, but so that od man can understand fe. Ask fot a FREE copy of vOur Nerves of Tae ays Sanatogen ie sold in three sizes: $1.00, $1.90, $3.60 Get Sanatogen from your drugeist—sf not obtainable from him, sent upon receipt of price by THE BAUER CHEMICAL COMPANY 24E Irving Place, New York ie comicbooks.com