Life, 1912-03-07 · page 7 of 60
Life — March 7, 1912 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising and serialized fiction** rather than political satire. The main content features: 1. **"Lachernoise à Paris"** - A romantic illustration advertising Paris fashion through the Wanamaker Store, promoting exclusive French designer models by Marcelle Demay 2. **"The Dwellers on the Door-Mat"** - Continued fiction about a Professor, Rector, and Curate in what appears to be a social comedy 3. **Product advertisements** for Crown Lavender Salts, Iroma perfume, Old Town Canoe, and a yacht listing The page reflects **1912 consumer culture**, marketing European sophistication and leisure activities to American readers. There is no evident political cartoon or satire—it's a commercial and entertainment page typical of Life's mixed format during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CROWN AVENDER SALTS Just ¢ Whiff Will Brace You Up CROWN Lavender Salts will soothe / your netves—revive your spirits. Clears and cools your head. CROWN Lavender Salts brings to you a restful sense of ease when shopping—tra ing—in the midst of housework—or after strenuous social duties. CROWN Lavender Salts relieve faintness, fa- tigue—and freshens the atmosphere of your room. Take a bottle with you when you travel on ocean or land. Keep a bottle in the office for emer- gency sake. WN Lavender-colored salts tn QOMNr aap bottles, make splea forety of beautiful colors. IROMA ALA in a new perfume of a remarkably fine fragrance. POMA dainty, pleasing and lasting. [ROMA isa pronounced success and is meeting with ‘auch favor abroad. For Sale Everywhere set icretsfor sample boa ote of IROMA Perfume and cht dl Suodora ang— ‘ rs Our Booklet, “The Development Sfeauty and Personally: The Crown Perfumery Co. of London ‘30 East 20th Street, Dept. A6, New York plain. cut glass, did Great The Dwellers on the Door-Mat (Concluded from page 462) ishing, and that he must go to hear Henry preach. cee The Curate’s discourse was hot and searching. It drove the Rector to the sta with Mawling after him. There the Rector confessed. In the interests of Faith, he had been table-tipping, and had misplaced his soul-fluid! Mawling expressed sympathy—and withdrew. These clergymen had cut in on Step- son's line. Hitherto the Professor had been Chairman of the Bored. Now he must act alone. It was not a question of long haul or short, but an infringement of the International Psychic Law. Step- ton would not stoop to rebates, but to secure serial rights he would make a concession. He would not expose the Curate, if he would be advised. eee Henry, however, would not submit to the tension the Professor put upon his nerve ganglions. His thin darkness roved close to him, a hideous power in his eyes. “I am not attempting to control barallelling lines, Professor, but I have absorbed my Rector’s soul-fluid!” THE REAL PARIS OF AMERICA— LES SALONS MARCELLE DEMAY IN THE WANAMAKER j FEVER since Marcelle Demay instelled herself at 11 Rue Royale, Paris, and appcinted the ‘Wanamaker Stores her exclusive repre entatives in America, there has been talk about the new modist es @ Her inspiration of sending a half dezen new hats to America each week keeps New York absolutely au courant with the latest mood and the latest mode of Paris. And it has given the Wanamaker Store the prestige of being the only Magazin des Modes in America to show the new STORE hats as they make their debut, and at the very moment when Paris puts them on her head. @ Marcelle Demay hats are the latest correct fashions from Paris. They are also exclusive fashions. The purchaser obtains the original and the only model, as no copies are made in the Wanamaker ateliers. @ On atrip abroad, every woman who wears a Marcelle Demay hat will naturally wish to visit the original Salons Marcelle Demay, in Paris, where her individual style may be studied person- ally by the creatrice. The French Dressmaking Salons Announce the First Arrival of The New Models for the Spring and Summer Season 1912 G Every woman who wants to know what Parisians are wearing today will want acopy of “La Derniere Heure a Paris,’’ a magazine of authentic fashions published by the Wanamaker Stores which we will send upon request without charge. It contains all the French fashions and the intimate, unusual news of La Mode sent us by every * in coming steamer trom the Wanamaker Paris staff. @ Write today for this magazine of real fashion news, “(La Derniere Heure a Paris.” Philadelphia John Wanamaker * New York Stepson retreated to the door-mat. Sweat stood upon his brow, and he had to handkerchief! My New Hilustrated, Facht | bey Nore Mlowtrated Yoon ist go Reniaane eae : oe tsa ete is, aos LE eRe Canoeing is at its best when you own an “Old Town Canoe.” Sports the seashore, ete. The This is the canoe that has made this sport so popular on all our river playgrounds, park lakes, addle, durably constructed, easy to manage, 1f'you live where there ‘ts water to play “ue of canoe faots and canoe pictures. 2000 canoes everywhere. Prompt deliveries. LWWTOWN C.F CO., 1633 Middle St., Old Town, Me., U.S.A, Soon Mawling joined him. The Rec- tor was gone—the Curate’s pulse normal “Think of Dr. Jekyll and Mr. Hyde, Professor” Stepson sniffed in the chill autumn air. “But a little research, Mawling, is a dangerous thing.” Mawling sneezed, Penultimate Truth had again escaped, but he had caught a basic principle. He and the Professor were outside on the door-mat! And Stepson had the shawl and spats.