Life, 1912-03-07 · page 58 of 60
Life — March 7, 1912 — page 58: what you’re looking at
What you’re looking at
This page combines advertising with a book review section. The dominant feature is a Republic Rubber tire advertisement ("The Tire Perfect") showing a tire in use, with the sales pitch: "You pay a little more but—you pay less often." This appeals to economy-conscious consumers by emphasizing durability over initial cost. Below are two full-page advertisements: one for Club Cocktail liquor (inviting readers to compare homemade cocktails against their aged, wood-aged product) and Keystone Varnish for walls and ceilings. The "Books Received" section is a standard literary review listing recent publications, including works by Tolstoy and other contemporary authors, with prices typically $1-2.50. There is no political cartoon on this page. It functions primarily as an advertising and books review page from an early 20th-century American magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REPUBLIC STAGGARD TREAD “THE TIRE PERFECT You pay a litile more but - you pay less often Books Received Intimacies of Court and Society, by The Widow of an American Diplomat. (Dodd, Mead & Co. $2.50.) Father Sergius, by Leo Tolstoy. (Dodd, Mead & Co. $1.25.) Hadji Murad, by Leo Tolstoy. (Dodd, Mead & Co. $1.20.) Jacquine of the Hut, by E. Gallienne Robin. (G. P. Putnam's Sons. $1.30.) Country Neighbors, by Susan Taber (Duffield & Co. $1.20.) UBLIC RUBBE JUNGSTOWN Human Efficiency, by Horatio W Dresser, Ph.D. (Harv). (G. P. Put- nam's Sons.) Modern Fishers of Men, by George Lansing Raymond. (G. P. Putnam's Sons.) To-Morrow, by Percy Mackaye. (F. A. Stokes Co. $1.25) Daily Bread, by Wilfrid Wilson Gib- son, (The MacMillan Co. $1.25) The England Cook Book, by Helen S. Wright. (Duffield & Co $1.50.) 518 The Shape of the World, by Evelyn St. Leger. (G. P. Putnam's Sons) Outdoor Philosophy, by Stanton Davis Kirkham. (G. P. Putnam's Sons) The Garden of Indra, by Michael White. (Duffield & Co. $1.25) The High Adventure, by John Oken- ham. (Duffield & Co. $1.20.) Paradise Farm, by Katharine Tynan, (Duffield & Co. $1.20.) The Man with the Black Feather, by Gaston Leroux. (Small, Maynard & Co, Boston, Mass. $1.25.) The Breaking-Point. by Fred Lewis Pattee. (Small, Maynard & Co., Bos. ton, Mass. $1.25.) The Luck of Rathcoole, Gould Lincoln. (Houghton-3 $120.) The Toll Bar, by J. E. Buckrose. (G P. Putnam’s Sons. $1.35.) The Militant Proletariat, by Austin Lewis. (Chas. B, Kerr & Co., Chicago, I. 50 cents.) The Socialist Argument, by Charles C Hitchcock. (Chas, B. Kerr & Co. Chi- cago, Ill. $1.00.) The Saintsbury Affair, by Roman Doubleday. (Little, Brown & Co $1.25.) Pollyooly, by Edgar Jepson. (Bobts- Merrill Co., Indianapolis, Ind. $1.25) Little Gray Songs from St. Josep by Grace Fallow Norton. (Houghton: Mifflin Co. $1.00.) TEST FOR YOURSELF Mix the best cocktail you know how —test it side by side with a Club Cocktail No matter how good a Cocktail youmake you will noticea smooth: ness and mellowness in the Club Cocktail that your own lacks. Club Cocktails after accurate blending of choice liquors obta’ their delicious flavor and delicate aroma by ageing in wood before bottling. A new cocktail cana ve the flavor of an aged Manhatten, Martial and other indard bleads, bottled, ready to serve through cracked ice. Refuse Substitutes AT ALL DEALERS G. F. HEUBLEIN & BRO., Sele Props. Hartford New York ~ Loadoa FOR WALLS IOINGAN AND CEILINGS GOES ON LIKE PAINT; LOOKS LIKE WALL PAPER: YOU: CAN WAStE A deautiful illustrated book of 24 colors and Photograpds free.” Send your name and address to the | KEYSTONE VARNISH CO. BROOKLYN, %-E comicbooks.com