Life, 1912-03-07 · page 54 of 60
Life — March 7, 1912 — page 54: what you’re looking at
What you’re looking at
This page contains advertisements mixed with serialized fiction. The main content is a 4711 Eau de Cologne ad featuring an elegant woman and two men in formal evening wear, promoting the cologne as a refreshment after attending a ball. The ad emphasizes the product's portability in pocket-sized bottles. Below are advertisements for horticultural products: St. Regis everbearing raspberries, Sober Paragon chestnuts, and hardy pecan trees for northern climates—all pitched as profitable crops for farmers. The fictional narrative "The Dwellers on the Door-Mat" by Helen Haines appears to involve four men seeking "Penultimate Truth" while standing outside a rector's home. A subplot involves spiritualist investigations and a search for a "Rector's lady." The text references mediums, séances, and psychical research—popular pseudoscientific interests of the early 20th century that Life often satirized. The page reflects Edwardian-era concerns: genteel consumption, agricultural modernization, and fascination with spiritualism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FLAT EOotT ARCH Incidents in the life of My Lady (Picture No, 19) ‘aus’ BROKEN ‘ - E) "7 ‘A weak or feiling sake After the Ball ore eer 1 tacape the afetlon, ‘The delightful evening you have just passed is fittingly ended, if, while putting on your wraps, you refresh yourself by moistening your handkerchief with a few drops of “4711” Eau de Cologne, and touching it to your fore-head, temples and wrists. You are revived A: and restored immediately and your journey home is made a pleasure. Carry a small Ey Ra pt erase Bop bottle with you wherever you go. A “pocket size” wicker covered is our specialty. Tellef, The experience of fi ‘your command, Th Insist on “Forty-seven-eleven” — Avoid substitutes. — Sold Everywhere — 4 oz bottles, 55 ¢; other sizes, plain and wicker, 85 to $3.00. Ferd. Miilhens, gestioned these clergymen were poaching upon psychical preserves. No. 4711 Glockengasse, Cologne o/R, Ger. U.S. Branch — Milhens & Kropf, New York. House Founded 1792. To prove his theory, he braved the possessive gruyness of a rainy night, the Curate’s folding doors, his curtains of imitation lace! In the research busi- ness, the trivial is the subliminal, and = the trivial being often true, Mawling sought it. After Henry's coffee, it loomed portentous. “I know Truth,” the Curate whis- pered, “but I never speak it!” Mawling felt the mediumistic bond strong between them, until the Curate subtly murmured, “ How it rain: Then Mawling knew some half-truth had escaped him, and hurried away to the Professor. sae Stepson placed his assistant’s thought- interferences over his Bunsen burner. When the volatile asperities were dis- sipated, the residual conclusion was telepathetic—to search the Rector’s lady. eee The lady was at the Moving Picture Show. Her speech was guarded, but Mawling gathered the Bishopric was van (Concluded on page 465) The Dwellers on the Door- Mat BY MELEN MAINES In all the gayety of the London sea- son, four men stood outside on the door- mat. This was not from choice, but for the sake of Penultimate Truth. They re Seekers. + Rector sought a Bishopric. His Henry, sought to outclass his ‘le Stepson, an authority on somena, and his under sought facts—although -ribution t to scent super- nthe Rector's ond notwith- ns YM Aetuat Size St. Regis Everbearing The Raspberry for the Million and the Millionaire. “There's Millions In It.” ‘You can now have wonderful raspberries from June to October by setting out the plants this spring. St. Regis produces continuously from June to October —heavy crops of large, luscious, sugary berries of bright Its summ. do not con: ing One party, who had a small patch, say % an acre, picked and ‘shipped from it. two or’ three ch week for four is profits were enormous. Grows successfully in ai without injury heat, droug! cold, Catalogue free. Grow Chestnuts Like This For Profit ug Jean trunk; siateliness. ‘These qualities combined and develored by science toa degree that closely borders perfection, in the new SOBER PARAGON Mammoth, Sweet Chestnut Crop, Fall of 1911, br. hs 3,000, onchard only O°years older ES he only large sweet chestnut in the Mantura Pecans Large Nuts—Paper Shell Hardy Acclimated Pecan Trees for Planting in Northern States Bears the second year. The nuts aver- age 110 inches in diameter. ing as prolifial Southern Pecans. Pecan Greta pay far bigger profs ef sere than wheat or cor PA Sradetree of wondrous beauty, let ited States Pomologist, ett. saya “It is of large ance and excellent flavor. Testimony from growers, commissi merchants, Forestry Experts, etc., given ff 2°Y B. Bras ¢, fine appear- the pride of the South, may now ade Northern landscape. 5 We enntral five varieties of hardy weet a free beokte best suited for Northern planting. These have withstood temperature far bey zero—never been known to "winter Successful in almost any sil Bearing in 3 to $ years, Catalogue free. We own exclusive control of the Soler Paragon. This copyrighted ‘metal seal fs attached to every genuine tree. GLEN BROTHERS, Glenwood Nursery (Est’d 1866), 1911 Main St., Rochester, N.Y. comicbooks.com