Life, 1912-03-07 · page 52 of 60
Life — March 7, 1912 — page 52: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with no political cartoons or satire. It contains four separate luxury product advertisements from the early 1900s (circa 1911 based on copyright visible). The ads promote: 1. **J. & J. Slater shoes** — emphasizing fifty years of experience and a new golf boot for men 2. **McCallum Silk Hosiery** — targeting upper-class women, with copy suggesting that quality silk stockings signal good taste (even if invisible under clothing) 3. **James McCutcheon & Co.** — high-end linen suits and lingerie dresses for spring 4. **Redfern Corsets** — emphasizing fashionable shaping while maintaining comfort and natural movement The page reflects **Edwardian-era consumer culture**: luxury goods marketed to affluent Americans, emphasis on invisible refinement ("you don't see them"), and corsetry as essential fashion. There is no satire—these are straightforward, earnest appeals to wealthy consumers' desires for status and elegance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J.«&J. Slater The J. & J. Slater shoe is the outcome of knowl- edge gained in fifty years’ experience based upon the careful study of the de- mands for every season. Men who golf will appreciate the light weight and comfort of the new golf boot— made in tan, russet or brown buckskin, blucher cut— no tips and reinforced at the insteps to give added support. New illustrated price list “A Package of Shoes” with book of instructions and measurement blank mailed on request. Broadway at 25th Street, New York You Just Know She Wears Silk Stockings Though You Don’t See Them Callum Silk Hosiery For Women Who Know THEY are a distinguishing mark «f gocd taste with any costume. Built with that fine, close weave which characterizes the superior hosiery, they have not only un- equaled style and richness but such dura- bility as can be found in no other fine silk hosiery. Q The same quality for men and little folks, too. @ Matched mending silk and a guarantee with every pair. $1, $1.50, $2 at the best dealers everywhere Our handsome booklet, * Through My Lady's Ring.” és yours for the asking McCALLUM HOSIERY COMPANY, Northampton, Mass. eS SSS SSSsa aa a= Registered ( ‘5 Established Trade hit Half a Mark = Century Spring Showing of Linen Suits, Lingerie Dresses, etc. Linen Suits—A variety of Spring models, made from best grade of Russian Linen in white, natural and colors, plain tailored and dressy styles. $20.00, 25.00 and up. Linen Dresses—In morning and afternoon models, made up in a variety of new Linen fabrics $12.75 to 75.00. Lingerie Dresses—French and Domestic hand-made frocks in new Voiles, Crepes, Eponge Linen, Lingerie and other new materials. $25.00, 35.00, 45.00, 75.00 and up. Linen Waists—Tailored, equal to custom-made, from high grade Linens, all white, with different patterns of Hand- embroidery. Made in Mannish Shirt and regular Shirt Waist model. Special, $4.50. Lingerie Waists—A large variety of models in simple morning and Lace-trimmed styles, in a number of new Spring and Summer fabrics. $3.00, 5.00, 7.50, 10.00 and up. Woolen Suits, for Spring wear, in very attractive styles, $35.00, 45.00, 75.00 and up. Mat! orders receive our prompt attention. James McCutcheon & Co., sth Ave. & 34th St., New York SSaSeooqeceotasasjrereYres Copyright, 1911, by The Wareer Brhere Compavs, oy are known everywhere to be absolutely correct—th e are authoritative in design. This means that a Re fern moulds feshionably. and irrespective of the sau reas of fit, is thoroughly comfortable. A Redfern wt only adds grace, but the figure retains all the ea and suppleness of a natural contour, as the season's mode requires. Can be had in the most extreme length of skirt, or the very lowest top—or in the more moderate shapes. costing from $3.50 to $15.00 per pair will give more A Redfern general satisfaction owing to its flexible shaping and wearing qualities—than a “custom-made” corset cost- ing from $15.00 to $30.00 per pair. ‘Sold at all high grade shoos and at the best denartment stores. . “Security Rubber Button Hose S fers are attached to all Redfern mocks. THE WARNER BROTHERS COMPANY ieugo San Francisco New York comicbooks.com