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Life, 1912-02-29 · page 5 of 40

Life — February 29, 1912 — page 5: what you’re looking at

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Life — February 29, 1912 — page 5: Life, 1912-02-29

What you’re looking at

This page is primarily **advertising rather than political satire**. It contains three main ads: 1. **Knox Hats** advertisement promoting their spring styles 2. **Mark Twain's National Edition** book set—marketed as an affordable, high-quality collection of the famous author's complete works at moderate price 3. **Evans' Ale** advertisement The only editorial content is an "East vs. West" essay on the left side, discussing philosophical differences between Eastern and Western thought—a legitimate political/cultural commentary, not satire. The Mark Twain edition appears designed to appeal to middle-class readers seeking literary prestige at accessible prices. There are no political cartoons or caricatures on this page—it's a commercial publication page from what appears to be the early 20th century.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tic, but when idealism fails to inculcate those impeccabilities which only prac- tical men can realize, then idealism should be subordinated to a lesser de- gree of reputability. “ This, then, 18 the problem before the literati of the twentieth century. Upon its proper solution hang contingencies far more pregnant than any that puz- zled inquirer ever propounded to the Oracle at Delphi. I sincerely hope that Are Now on Sale orig aly aa onl West along these lines.” at all our retail stores, and by our representatives throughout the world Sows of the heaviest chains are forged “Standard since 1838" out of the desire to be free East vs. West “Ah, but do you not see, my dear fellow,” remarked Harold Hairsplitter, the well-known literary essayist, “ that, while the East is wild—this, in a sense, T adn although I am an Easterner T" AUTHOR'S NATIONAL EDITION has been is- overt (ally: af ‘wild ise) the: Wests sued to meet the urgent appeal for a moderate is a different kind of wildness—a wild- ness without a wilderness? The West priced set of all his writings. is real, rugged and raucous—I speak Formerly the cheapest set cost twice as much as the without, dispara Jp peal new edition, yet the Author's National Edition con- realism. st, on the other hand, is idealistically wild. It flourishes amidst an ideal state of wild domestica- word for word, as the higher priced set. tion, Do you follow me? It is a d Its paper and binding are of good substantial quality. The illustrations are by the same artists represented in tains the same number of volumes and the same text, tinction which should carefully be pre- served. All distinctions between real- ism and idealism should be carefully expensive sets. preseeved, “That: ai to say). the efforts We believe that never before in the history of pub- to establish such distinctions while doomed to failure, should be carefully lishing has so good a set of the copyrighted books of a preserved, for, without these efforts, ac- great author been offered at so low a price. tivities of worthy literary critics like . myself would be seriously inhibited. It The price is possible because the popularity of Mark is the literary issue of the ages. Trans- lated into the language of the New Na- tionalism, I believe firmly and un fiedly in realism wherever it is area ism that decent people can believe in, but when realism becomes too realistic or encroaches upon the proper func- tions of idealism, then I, with all other respectable people, do not hesitate to denounce it. Idealism, likewise, should be carefully preserved by the body poli Good Drinking THAT'S WHERE F 1 tion of that time, if I do not care for the books, I will return them at your 9 Ba § expense. If I keep the books, I will 3 remit $2.00 a month until the full price, $25.00, has been paid, or, within thirty days, Saal ? —< $23.75 as payment in full. L.1. 229 tping hand. Makes a vigorous brain as well asa vig- Mark Twals's Beytood Rome, Rasabal, Misseer! orous body by putting man in right relation with his stomach. Take a course of Home Treatment. A Catalogue of Our Standard Sets of Books will be sent you upon 42 ‘Twain assures a tremendous sale. HARPER & BROTHERS Franklin Sq..New York City Please send me for exami- nation, carriage free, a set of MARK TWAIN’S WORKS, Author's National Edition, twenty-five volumes, cloth binding. SLU Unies