Life — February 29, 1912 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Twenty-fifth Anniversary of SCRIBNER’S MAGAZINE “In the original prospectus announcing the new monthly twenty-five years ago the founders of Scribner’s designated the latter as a ‘magazine of good literature in the widest sense.’ In cele- bration of its twenty-fifth anniversary and in proof of the fact that it has lived up to this standard the January Scribner reviews the army of illustrious contributors who have enriched its pages during the quarter of a century. The array of names and notable articles is in every way an im- posing one. The literary landmarks of the period are to be found here; it would be possible to sketch some of the salient facts in the country’s intellectual progress during the last two decades and a half in this roster of Scribner triumphs.’’— New York Times. “The new magazine had a perfectly definite aim from the start, and made its own place with astonishing rapidity. It was radically different from the other magazines in its own class—a difference not easy to define, but expressive of the strongly marked individuality of its editor, which speedily revealed itself in the selection of writers and their manner of treating their topics. It was not accidental that the distinguished men and women of letters associated with the maga- zine in its earlier and later numbers were Robert Louis Stevenson, George Meredith, Mr. Barrie, Mrs. Wharton, and Mr. Quiller-Couch; a group of writers who had one quality in common— marked individuality of thought and of style. They belong in the front group of modern writers in English and their contributions to Scribner’s Magazine throw an interesting light on the fre- quently expressed opinion that periodical writing has nothing in common with literature, and that the magazine is the foe of the book. Scribner’s Magazine has kept the best company from the start, as a glance at the names of the men and women who have appeared in its pages shows. Ably edited, representing the best standards interpreted by the most original writers, thoroughly artistic in illustration, Scribner’s Magazine must be counted not only among the publications which belong to periodical literature, but also as an important contributor to permanent litera- ture.’’—The Outlook. “The completion of the twenty-fifth year of the publication of Scribner’s Magazine and the beginning of its fifty-first volume call for congratulations to all concerned in its making and for heartiest wishes for the continuance of the signal success which it has won from the day of its first appearance, and which it has so ably and honestly won. They succeeded, and have continued to succeed, among many changes of public taste, in convincing the reading world of the virtues of its basic policy of combining belles-lettres and the field of art with the literature of knowledge, and both with entertainment. For Scribner’s has never been known to be dull—theavy’ is the adjective used by preference in this connection. Scribner’s has maintained the standard which it set for itself from the first, but it has also succeeded in keeping abreast of the times in the many and constantly increasing fields of interest in civilization.’’— New York Tribune. “The editors and publishers deserve congratulations. They have not only prospered through these twenty-five fruitful years, but have been a steadfast force for good in the greatest era of magazine activity the world has known. No magazine has ever surpassed Scribner's in the difficult art of keeping in touch with life and yet maintaining always a certain literary distinction.” —Chicago Record- Herald, $3.00 a year 25 cents a number Charles Scribner’s Sons, New York ¥- NN NF ||| KEL B Bos Los As comicbooks.com