Life, 1912-02-29 · page 2 of 40
Life — February 29, 1912 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satirical content**—it is a straightforward **automobile advertisement** for the Fiat 50 H.P. 6-cylinder touring car. The ad celebrates Fiat as "The Master Car" and its fifteenth year of production. It emphasizes engineering features: the monobloc motor, double-jet carburetor, and rear axle construction. The ornate illustrated background (Italian villa, cypress trees, grand staircase) suggests luxury and European elegance to appeal to wealthy American buyers. The text claims Fiat's design represents "superior" manufacturing ability and offers "silence, flexibility, power and comfort." The ad directs interested parties to contact the Poughkeepsie, New York sales department. This represents early 1910s automotive marketing targeting affluent Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 pies, Ten Cents, id and the British Possessions. Fifteenth Year Master Car HE Fiat 50 H. P. 6-cylinder chassis, with long stroke monobloc motor, is the simplest chassis of this type in the world. It is the logical development of the exclusive features of superiority which have characterized ‘““The Master Car’’ from the start, and demon- strates anew the great designing genius and manufacturing ability of F-1l- A:T The monobloc motor, insuring perfect align- ment; the special double jet Fiat carburetor; the Fiat rear axle construction and spring suspension, are among the exclusive Fiat features especially adapted to 6-cylinder work, bringing silence, flexibility, power and comfort — hitherto unknown. Fiat Six and Four Cylinder chassis are manufactured simultaneously at Turin and Poughkeepsie. The bodies and equipment are of the standard Fiat excellence, great attention being given to finish, upholstery and riding qualities. Catalog H, with the New 6-cylinder Folder, explains every detail of Fiat design and construction. Please address the Sales Department when writing. Poughkeepsie F-l- A:T New York “Fiat Representation and Fiat Service Are World-Wide” comicbooks.com