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Life, 1912-02-22 · page 40 of 44

Life — February 22, 1912 — page 40: what you’re looking at

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Life — February 22, 1912 — page 40: Life, 1912-02-22

What you’re looking at

This page is primarily **advertising mixed with humor columns**, typical of Life magazine's format. The main content includes: **Advertisements:** Southern Pacific Steamships (family cruises), Kelly-Springfield automobile tires, and "Ye Olde Watchman' Whiskey" dominate the layout. **Humor Sections:** - "A Scoop" references a satirical poem about women's clothing, claiming Life republished an 1802 poem from the Scioto Gazette mocking fashions (the implication being that female fashion scandals are timeless). - "His Proverb" and other brief jokes play on office politics and wealth-building. - "A Well-Known Physician" reports a Boston mail carrier's pay reduction despite 70+ years of service—a pointed criticism of government bureaucracy. **The Social Context:** This reflects early 1900s concerns: women's fashion, government worker mistreatment, and advertising's growing dominance in magazines. The page demonstrates Life's mix of lighthearted satire with genuine social commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE —— This a new style! Nay, that we'l! not THE FAMILY TRIP believe— Beviocn ‘Twas sure design'd by our great mother, Eve! NEW YORK and NEW ORLEANS 2 a ; es BOL ease Tek Our poet beat Lrre’s to this mysteri- ns ous subject by a few months less than SOUTHERN PACIFIC 110 years. That is going some, STEAMSHIPS —weteles OMen Geretie is one of its Most Attractive Features His Proverb SUITES—STATEROOMS— BATHS “There's a proverb that fits every PROMENADE DECKS man.” Offer Unusual Accommodations for Families “What one fits me?” or Small Parties “*To whom God gives office, he also THE TRIP IS ENJOYABLE THE se i YEAR ROUND . “Well?"—Cleveland Leader. $40.00 One Way $70.00 Round Trip with choice of one way rail | Berth and Meals on Ship Included Lampis the ship owner, was asked Send for interesting books how he acquired his great fortune. “ My . great fortune, easily,” he replied; “my L. H. Nutting, G. P. A., 366 Broadway, New York | small cone, by dint olvexention.” | —Stobaeus. A Scoop E = LY Lire, the leading American journal in the ficld of combined wit and wisdom, sense and satire, recently published the “There she goes, there she goes, Automobile All dressed up in her Sunday clothes. 4 Nobody knows, nobody knows, Tires Whether she wears any underclothes.” a In its issue of September 11, 1802, the T . Scioto Gazette printed the following tv SY. gn Oh, Dress! How great, how rapid is thy WITH THE buy if youhadn’t fall, BUTTON-ON ( the name, Kelly- Since you, fair ladies, wear scarce none TABS” Springfield, to ey te th puide you tothe You've srip't the shaw! and tucker from Pe rk D t y your’ throats, ct best tires first. And from your bodies strip’t your petti- er. e ress 1e T coats; AND MAY ©, Like Misses in their teens, Old Maids Simply button it on’and forget about it.” IT CANT a KELLY-SPRINGFIELD TIRE CO. wang Oe ne , [eeetiog forse Sette, Seckana tad the bel f 20 Vesey Street, New York Some wear no sleeves, and some, ‘tis rey daemnacier tal Branch omeea in New York, Chicago, Philadelpbla, said, no smocks. 50 cents and upward. c voye KEYS & LOCKWOOD, New York be — m eos A Well-Known Physician A. correspondent sends us this ex- 0. id: tract, with his own query beneath : nce said: é Charles F. West, a Boston mail car- “If, when people drink, they would stick to whiskey and a good mineral i dee, bas weeved he Government Jo. that water, they'd be better off.” Sensible, that! Try it and see. And let us sug- balun fan alivliwe iearh: ir fonger gest “Watchman,” in the Non-refillable botile—the most wholesome whiskey of py ay year. e the age. It comes to you every drink under seal, period of service than that of any other letter carriet in the United States. He ws is over seventy years of age, and instead Ye Olde q of being put on the retired list with a pension, he has been informed that his pay is to be reduced because of his age. space tchmant Whiske Didn't I see a “beautiful” tribute to Frank Hitchcock in Lire some time (In Non-refillable Bottles) ago? comicbooks.com