Life, 1912-02-15 · page 32 of 44
Life — February 15, 1912 — page 32: what you’re looking at
What you’re looking at
This page mixes advertisements with editorial content typical of Life magazine's satirical format. **Main Cartoon (left):** Shows a figure hanging from a parachute saying "All right! I'm going for help. Stay where you are!" This appears to be a visual joke about someone in distress calling for assistance—likely satirizing either aviation mishaps (parachutes were novel then) or a general comedic scenario about incompetent rescue attempts. **"Our Foolish Contemporaries" Section:** Reprints humorous errors from other newspapers, including an AP story about a rural Southern fight where two men killed each other with farm implements, yet the wire service concluded they had "some sort of a misunderstanding"—obvious absurdist satire of journalistic understatement. **Advertisements:** The page is dominated by product ads (Allen's Foot-Ease, Perfect Dress Tie, Binner Corset, Chartreuse liqueur) interspersed with content—typical of Life's revenue model. **Note on Chartreuse ad:** References a 1911 Supreme Court decision protecting the Carthusian Monks' exclusive right to use the name "Chartreuse" for their liqueur.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“alt RIGHT! I'M GOING FOR HELP. STAY WhHeRE you are!” Ina Pinch, use ALLENS FOOT-EASE, “THE TIE WITH THE BUTTON-ON e TABS” Perfect DressTie PATENTED JUNE aI, AND MAY 09,1908 _It is fast displacing the old-fashioned, hard-to-knot, tabless tie, The best-dressed men wear it, "Do you? White or ‘k for formal or informal dress, Seck and find the Sold the world over. SO cents and upward. KEYS & LOCKWOOD, New York FAMOUS CORSET ‘The Binner Boneless Corset moulds the form in the most approved fashion of to- lay. 18 East 45th Street, New York Since the decision rendered’ by the United States Supreme Court, it has been decided by the Monks hereafter to bottle CHARTREUSE (Liqueur Peres Chartreux) both being identically the same article, under a combination label representing the old and the new labels, and in the old style of bottle bearing the Monks’ familiar insignia, as shown in this advertisement. According to the decision of the U.S. Supreme Court, handed down by Mr. Justice Hughes on May 2gth, 1911, no one but the Carthusian Monks (Peres Chartreux) is entitled to use the word CHARTREUSE as the name or designation of a Liqueur, so their victory in the suit against the Cusenier Company, representing M. Henri Lecouturier, the Liquidator appointed by the French Courts, and his successors, the Compagnie Fermitre de la Grande Chartreuse, is complete. The Carthusian Monks (Péres Chartreux), and they alone, have the formula or recipe of the secret process em- Biitjer & Co., 45 Broad ‘Sole Agents for United States ployed in the manufacture of the genuine Chartreuse, and have never parted with it. There is no genuine Chartreuse save that made by them at Tarragona, Spain. At fest-class Wine Merchants, Grocers, Hotels, Cafes OUR. FOOLISA CONTEMPORARIES A Little Difference Occasionally something “gets by” even the watchful copy editors of the Associated Press. Not long ago a story came into the Atlanta office, was edited and put on the wire for the Southern Division, and got as far as Louisville before the urgent “ Kill it!” caught up. The story concerned a fight between two Southern gentlemen in a rural com- munity, They used a scythe, a corn knife, a shovel and a butcher knife to express their real feelings concerning one another. One combatant died on the field of battle, and the other, badly cut, died soon after he had been removed from the gory scene. The A. P. story told all the distressing and bloody details, and wound up with this sentence: “Te is thought these two men had some sort of a misunderstanding.” —Saturday Evening Post. The City Beautiful “Mister,” inquired Dusty Rhodes, “would you contribute a dollar to help beautify your thriving city?” “What's the idea?” “A dollar will buy me a ticket to the next town.”—Kansas City Journal, “Yes, that’s Dr. Bloggs.” * Allopath, homeopath, horse or divin- ity? "—Indianapolis Journal. THE Ideal Bitters. CARONI—the only genuine. nothavethe best? They cost no more. Once tried, alway | Oct. C. Blache & Co.. 78 Broad St., New York, Gen'l 60 Tobogganers Q Sledding on the Mount was so good and so many came out that the first edition was tobogganed clean through. @ But cheer up! Q “Tobogganing on Parnas- sus,” by Franklin P. Adams,’ is now ready again at all book-stores. Slang for F.P. A. Inserted for selfish and altruistic reasons by Mr. Adams's publishers DOUBLEDAY, PAGE & COMPANY GARDEN CITY NEW YORK a Tue comicbooks.com