Life, 1912-02-08 · page 35 of 44
Life — February 8, 1912 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Fisk Tires, with a poetic tribute to Charles Dickens in the left column. The poem, attributed to Arthur Guiterman, celebrates Dickens by referencing his famous characters—Pecksniff, Elijah Pogram, Sam Weller, Podsnap, Scrooge, Bill Sikes, and others—showing how Dickens's creations populate American life ("You'll find him down in Maine," "preaching in lots of towns"). The tribute culminates in praising Dickens's artistic achievement and emotional depth over mere fame-seeking. The main advertisement features a large tire image with the Fisk Tires brand name and claims of 25% better mileage. The copy emphasizes "balanced tire" construction and encourages readers to investigate independently before buying. Additional small ads promote: Shackamaxon fabric for tailors, French Bulldogs from a kennel, and Dr. Givens' Sanitarium for nervous/alcohol-related conditions. The page reflects early 20th-century American consumer culture and literary appreciation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Might hear, at Number 26 Broadway, The worthy Mr. Pecksniff moralizing! And even now, alert at Duty’s call To further or obstruct a party pro- gramme, You'll find in any legislative hall That sterling patriot, Elijah Pogram. Sam Weller laughs in every city street; And through each mart where men-of- business mingle Walks Podsnap, prim, respectable and neat; The Great White Way can show you Alfred Jingle. “ Bill Sikes!" responds the prisoner-at- the-bar, While Lawyer Fogg requests a later hearing; And who should own the gilded motor- car That splashed us then, but Hamilton Veneering! Dan Peggoty? You'll find him down in Maine, And Cap'n Cuttle, too. Chadbands are preaching In lots of towns where Scrooge is hoard- ing gain, Tires By Miles the Best They Average 25% More The Secret | Mileage Than Other Tires The Uniform Strength in our Heavy Car Type Construction is the explanation. We have succeeded in making a “balanced tire’”— one in which all parts show equal resistance to wear. These Are Conservative Statements. Do not look upon them as mere talk, Do not accept them on the strength of our F Good Dressing for Men- ~| A Tailors Skill | a? and Guaranteed Fabrics Ask a Merchant ; Tailor” | f i say-so. But in fairness to yourself do investigate the present- day tire situation. Inquire Among Fisk Tire Users before you buy again. Because we can afford to refer you to our customers at large you cannot afford to disregard this advice. Styles: Clincher, Q. D. Clincher, Fisk-Dunlop, Bolted-On Plain and Bailey Non-Skid Treads THE FISK RUBBER COMPANY Dept. S. Chicopee Falls, Mass. DIRECT FACTORY SERVICE IN 358 CITIES NEVER-NEVER-LAND KENNELS Miss Mary Winthrop, Owner French Bull Dogs Peppies and Grown Doss FOR SALES, Biac-itibboa Stock, “etre and SHELTER ISLAND HEIGHTS, 4 » Telephone, 47 Shelter Island. Cu. Cuantewaxon DR. GIVENS’ SANITARIU; and mild Men: H cottages for Alcoh. dress DR. GIVENS, ‘St Where Heep shaves notes and Wack- ford Squeers is teaching. And was the heart of woman unrevealed To him—Oh, was he but a sorry dauber That painted Em'ly, Dora Copperfield And Mrs. Anastasia Micawber? How well he loved the very weeds that grow ‘Twixt city stones, in park and win- dow-garden, Who gave us Oliver and outcast Jo, With Nell and Tiny Tim and Dolly Varden! O ye who prize your craftsmanship o’er- much And hope the wreath of fame and still pursue it, The art that chiefly lives and serves is such As his, with deep, warm feeling puls- ing through it. Arthur Guiterman.