Life — February 1, 1912 — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Adopted This Year by 127 Leading Makers For the year 1910, 44 leading motor car makers contracted for Goodyear tires. For the year 1911, 64 makers came to them. Fo. this year we have contracts from the makers of 127 leading cars. Last year we sold more automobile tires than in the previous 12 years put together. The sales in late years have doubled over and over, as users have found the tires out. Goodyear No-Rim-Cut tires now far outsell any other tires in existence. Our present capacity is 3,800 tires daily. Done by Users This overwhelming demand has been quickly created by the men who have used these tires. Tens of thousands of users told tens of thousands of others how their tire bills were cut in two, And last year we sold enough of these tires to completely equip 102,000 cars. Average Saving $20 Per Tire intend to aims regarding these pat- We don't make over: ented tires. are sufficient. The facts alone With these, as with all tires, the service rendered depends on proper use. But these tires can’t be Rim- Cut. And statistics show that 23 percent, of all ruined clinch- tires have been rim-cut. hat saving is sure. Itisalsoa known fact that 10 percent. oversize, under average conditions, S 25 per cent. to the tire mileage. And No- Rim- Cut tires, as shown on opposite page, average more than 10 per cent. oversize. It is safe to say that these two features together, under average conditions, save $20 per tire. Tough Deep-Cut Double-Thick THE NEW GOODYEAR NON-SKID TREAD (OOD YEAR No-Rim-Cut Tires With or Without Non-Skid Treads What We Control We control by patent the only practical way to get rid of the hooked-base tire. : No-Rim-Cut tires are not hooked to the rms, So you simply reverse your removable rim flanges and let them curve outward. That gives a resting edge which cannot cut the tire, even when run flat. It gives an extra flare which permits the oversize. And it doubles the ease of removing the tire when you need to. But back of these features lies a tire perfected by 13 years of tests. Year after year, on a tire testing machine, we have compared formulas and fabrics, methods and processes,-until the Goodyear tire has been brought close to perfection. By actually wearing out tires under every road condition, we have learned how to make the most durable tires. Double-Thick Treads Now these tires, if wanted, come with double-thick Non- Skid treads. ‘That means an extra tread of very tough rubber, vulcanized onto the regular. This extra tread consists of deep-cut, sharp-cut blocks. They present to theroad surface coun - less edges and angles, causing a bulldog grip. A moment’s comparison with other non-skids will show the Goodyear’s enormous advantage. All of these features—each the best of its kind—are found in Goodyear No-Rim-Cut tires. ‘That’s why the dominate the field. ry motor car owner who makes a com- parison is simply bound to in- sist on them. Our new Tire Book is ready. It is filled with facts, based on 13 years of tire making, which every tire user should know. Ask us to mail it to you. tires now THE GOODYEAR TIRE & RUBBER COMPANY, Wayne Street, AKRON, OHIO Branches and Agencies in 103 Principal Cities Main Canadian Office, Toronto, Ont. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Canadian Factory, Bowmanville, Ont. (10)