Life, 1912-02-01 · page 44 of 48
Life — February 1, 1912 — page 44: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content or political satire. It contains four distinct ads: 1. **James McCutcheon & Co.** (top left): Fabric retailer advertising novelty dress cottons for spring/summer wear, with detailed product descriptions and pricing. 2. **McCallum Silk Hosiery** (top right): Advertises women's silk stockings, emphasizing that quality hosiery is essential to a well-dressed woman's appearance—"every part of her costume is in perfect taste." 3. **Martell's Brandy** (bottom left): Highlights the brandy's prestige by noting it has supplied "the House of Lords" since 1715, spanning from King George I to George V. 4. **Illustration** (bottom right): An untitled sketch labeled "One of Europe's Interesting Ruins"—unclear without additional context. The page reflects early 20th-century consumer culture, emphasizing quality goods and social respectability through product association with British institutions and upper-class standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Established Half a Century For Spring and Summer Bordered Material—special attention is directed to this collection. The designs shown are for the most part confined to us or are made to our special order. 45 to 50 inches wide, $1.50 to 10.00 yd. Imported Voiles in all the new shades, some with Silk Stripes, others have Embroidered Self Figures, Colored Stripes, Checks and a large variety of the popular White and Black effects. 40 to 46 inches wide. 60c to $1.25 yd. Imported Voiles, Woven Stripes, neat Checks, Plaids, Combination colors, etc. 28 inches wide. Special at 25¢ yd. Printed Irish Dimities, Linen Lawns, French Or- gandie, English Voile, French Brilliant, 25¢ to 6oc yd. Sheer Handkerchief Linen, printed Stripes in all colors, 75¢ and $1.00 yd. Sheer French Handkerchief Linen, printed Dots and Stripes, showing a narrow border on one side. $1.25 yd. St.Gall Swisses In All Black and a variety of new color com- binations,also Embroidered Batiste in all colors. soc to 85¢ yd. English Ottoman Cords, Poplins, Galatea, Khaki, Ratine Cloths, D.&J.Anderson’s Ginghams, in plain colors, Stripes, Checks, Plaids and Kindergarten Cloth in over $0 different designs. Samples of any of the above lines matled free on request. James McCutcheon & Co, 58,472"! Silk Stockings are not alone to be seen— the well-dressed woman finds a conscious satisfac- tion in knowing that every part of her costume is in perfect taste. SHE Callam . Silk Hosiery gives that satisfaction. Sheer, rich and beautiful, they wear so well that any woman can afford them. The same quality for men and little folks, too. Matched mending silk in a guarantee envelope with every pair. $ | ; $ 1 -50, $2. At the best dealers everywhere Our handsome booklet, “ Through My Lady's Ring,” tells how to prolong the life of your silk hostery. Your name and address on a postal brings it, free. McCALLUM HOSIERY COMPANY, NORTHAMPTON, MASS. From George I. to George V. MARTELL’S BRANDY has known but One Quality--- The Best BLUE AND SILVER LABEL Messrs. Martell & Co, have been appointed to supply Brandy to the House of Lords IASSEESS' HOUSE EST. 1715 EXKANLNANNAAKKANNANANN NNN ANN LNANNAN NN NNNANN NNSA NNNANNNNY: SOS > Sole Agentes G. S. NICHOLAS & CO, New York w.¢.7Y ounce ONE OF EUROPE'S INTERESTING RUINS