Life — February 1, 1912 — page 1: what you’re looking at

What you’re looking at

This is a Valentine's Day card design by James Montgomery Flagg featuring Cupid (the winged cherub) shooting an arrow at a heart marked with a dollar sign ($). The text reads "To My Valenstein!" (likely a pun on "Valentine"). **The Satire:** The cartoon satirizes commercialization of Valentine's Day and American materialism. Rather than romantic love, Cupid targets wealth/money, suggesting that 1912 romance had become transactional or mercenary. The deliberate misspelling "Valenstein" may be additional mockery. This reflects Progressive Era criticism of crass commercialism creeping into traditional holidays—a common theme in Life's social commentary during this period.