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Life, 1912-01-25 · page 39 of 44

Life — January 25, 1912 — page 39: what you’re looking at

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Life — January 25, 1912 — page 39: Life, 1912-01-25

What you’re looking at

This page contains primarily **advertising content** rather than political satire or comics requiring historical context. The main feature is a **Waverley Electric automobile advertisement** showing women in an elegant limousine. The ad emphasizes luxury amenities: ample seating, smooth ride, silent operation, and modern engineering—selling the vehicle as superior to horse-drawn carriages. The left side includes a **domestic humor piece** about a woman frantically packing for travel, obsessing over which hats and items to bring—a relatable scenario for early 20th-century readers about travel anxieties. Below are advertisements for **Club Cocktail** (comparing homemade to commercial versions), **C.F. Heublein & Bros.** liquor distributor, and **patent services**. **Historical context**: The Waverley Electric was a real vehicle marketed to wealthy, primarily female consumers during the early 1900s when electric cars competed with gasoline engines. The advertisement's focus on women drivers and spacious interiors reflects the era's emerging female independence and automobile culture.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

worn three times? Not for a hundred dollars! . . . Oh, no, I couldn't do that. I'll surely need the black hat for something. I must take it—worse luck! Well, I'll just have to pack my green hat here and you sce it fills up the en- tire tray! How stupid of me no to have taken a bigger trunk! Do you think I'd have time to change now? + + What? Twenty minutes of eleven? Why, how can it be? Oh, I am glad you're here to help me! I'd never have managed—oh, thank you, you dear thing; how beautifully you folded them! “T can’t make room for these boots! I guess I'll have to carry them in my suitcase, “Now I think I'm all—oh, | forgot! I meant to take some music. I'll dash downstairs and pick out what 1 want. And if you'll just be wrapping up those photographs for me! . . . Oh, I al- ways take some pictures—it makes my room look so homelike. Yes. 1 know the frames are rather heavy, but— No, Annie, I cannot go to the tele- phone. Tell her I'm very busy—tell her I'm just catching a train, I'll call her up when I'm home again. Oh, isn’t a telephone a nuisance?” “There's the music! Of course I ought to have put it in the bottom of the trunk, but it’s too late now. . . Yes, it will get creased there, but I can't help it, TEST FOR YOURSELF Mix the best cocktail you know how—test it side by side with a Club Cocktail No matter how good a Cocktail youmake you will notice a smooth- ness and mellowncss in the Club Cocktail that your own lacks. Club Cocktails after accurate blending of choice liquors obtaia their delicious flavor and delicate aroma by ageing in wood before bottling. A new cocktail can never have the flavor of an aged cocktail. Manhattan, Martini and other standard blends, bottled, ready $0 serve throuth cracked ice, Refuse Substitutes AT ALL DEALERS GF. HEUBLEIN & BRO., Hartford ~~ New Yok in eee SSR ATENTS "W0Whoh PEE RETURNED Oe igksTE for free search of Patent Office Records. Mow t wept Pata ana What iolavent wih tact vention wanted VICTOR J. EVANS & CO. Wathlagion’ D-G. A City Journey Luxurious for Five THE rive from the Sheridan Rhodes’ home to the theatre and back was a pleasure quite equal to the play and the sup; Misses Rhodes and their three guests. per. Within the long, broad, Silent Waverley Electric Limousine there was ample room for the There was no anzicty as to the crushing of delicate gowns, for each had ample room on the deeply upholstered seats. Miss Evelyn Rhodes drove the car both ways. The full view ahead Silent Waverley Limousine-Five. Fully equipped $3500 through the large front window, and the in- stant response of the car to the pearl handles of the controller and steering lever completed a charm which she insisted was the twentieth century improvement over the magic carpet. The car sped along silently. Beneath, a | powerful motor obeyed the mystic current— steel and bronze were busy—long full elliptic springs took up every shock—and the ma- chinery gave forth no sound. So perfect is modern electric carriage building. Send for the beautiful Waverley Art Book on Town and Suburban Cars. It shows ten models, s $3,500 down to $1,225. Also the Waverley Catalog of Commercial Vehicles. Exide, ~ Waverley, National, Ironclad or Edison Battery. THE WAVERLEY COMPANY Factory and Home Office 202 South East Street, Indianapolis, Ind. STON 25 Irvington Place New Yore PUILADELPHIA 2010 Broadway 2043 Market Street “There's no use trying—I'd like to get that dressing gown in, but it'll have to go in the suit case. “Oh—my coat-hangers! I forgot them. . . . Yes, but if you leave them home and think you'll find some in the guest room, you never do. “ THE EXPRESSMAN HERE? Why, it can’t be time! Well, he'll just have to wait a minute. . . . Oh, only a minute! Margie, throw me that mani- cure case, will you? Ob, these hideous coat-hangers! Curcaco Braxcit 2005 Michigan Blvd. “There, he can come in, “Oh, surely you can get it shut! Push the tray down at that end. Now it will go. . . . It won't? Oh, well, T'll have to take some things out—that’s all! Help me take the tray up, will you, please? “There!” (Throws the coat-hangers savagely on the floor. Now the trunk, with much exertion on the part of the expressman, can be closed, and it is locked, strapped and carried from the room.)