Life, 1912-01-25 · page 2 of 44
Life — January 25, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **straightforward advertisement** for Sanitol Tooth Powder or Paste, not satire or political commentary. The ad features a woman at a dental sink, promoting the product's benefits ("white teeth and a pure mouth"). The accompanying text explicitly **disclaims** any miraculous claims, stating that Sanitol cannot replace regular dentist visits or cure tooth decay—it merely helps maintain dental hygiene by keeping teeth clean and preventing bacterial growth. The cautionary tone is notable: the company preemptively addresses consumer expectations, warning against believing the product could eliminate the need for professional dental care. This appears to be honest advertising for the era (early 20th century), with the manufacturer, Sanitol Chemical Laboratory Co. of St. Louis, Mo., being deliberately transparent about limitations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Post Ofice at New York, N. Yu, a8 Secon Class Mail Matter . Consult Your dentist regularly - always use ANITO TOOTH POWDERoAPASTE Makes white teeth and a pure mouth R If you expect to find any dentifrice that will do away with the necessity of keeping your dentist in touch with the health of your teeth by occasional calls for examination and “repairs,” you are vitally mistaken. Do not expect this result from the use of Sanitol Tooth Powder or Paste. They can’t take the place of your dentist but they will make his work lighter, the pain less, by keeping your teeth in the best condition that a perfectly cleansing, antacid and germ- icidal dentifrice possibly can. In other words, they retard decay—they can’t cure it. So remember, your dentist is vitally necessary to the retention of perfect, sound and healthy teeth—Sanitol is his ablest assistant. ese Trial Size Package of Sanitot Tooth Powder or Paste, Face Cream, Talcum Powder, Sanitot Liquid or Shampoo sent free on receipt of your deater’s nN ce UtriEerEeaeeeeeeeeee eee! : icbooks.com