Life, 1912-01-18 · page 4 of 44
Life — January 18, 1912 — page 4: what you’re looking at
What you’re looking at
This page announces an upcoming Philadelphia-themed issue of Life magazine. The main illustration shows a bell on stick legs—a visual pun representing Philadelphia's iconic Liberty Bell personified as a character coming "alive." The accompanying text playfully suggests Philadelphia has been "calumniated" (slandered) but will soon be recognized as "the only really live center in this country." The satirical point mocks perceptions of Philadelphia as sleepy or culturally behind, contrasting this with the vibrant, modern city it actually is. The small cartoon figure labeled "I disapprove of Life" (left) appears to be a disapproving observer—likely satirizing critics or conservative detractors of the magazine itself or Philadelphia's progressive character. This is primarily promotional content advertising the upcoming Philadelphia issue, available Tuesdays for ten cents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ring Out, Wild Philadelphia Bells! Next week Philadelphia will at last come to her own. For generations this great city has been calum- niated. But after next ‘Tuesday she will be known as the only really live center in this country. It is the rest of us who are asleep. Philadelphia, instead of being buried alive, has been going on, vibrating with thought, teeming with new sensations, pulsating with genuine up-to-date human emotions. We modestly claim the credit of introduc- ing her to the world. Next week's LIFE-—devoted to Philadelphia—will Enclosed be as wide awake a number as its name implies. find One = : . : Dollar (Can- The girl on the cover is a decoy. And yet to miss / $1.13, her alone would be a calamity, Obey that impulse. _ Foreign, $1.26). ° , Send Lire for three months to “I disapprove of Life” Cut out this On All News-stands Coming ‘Tuesdays 1—Valentine Number Ten Cents 8—Bridge Number ; 15—Sunny South Number Un tetowal at this tates "This oper nl a2 Wild West: Number LIFE, 17 West 31, New York 29—Wild East Number ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.)