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Life, 1912-01-18 · page 37 of 44

Life — January 18, 1912 — page 37: what you’re looking at

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Life — January 18, 1912 — page 37: Life, 1912-01-18

What you’re looking at

This page is dominated by a **safety advertisement for tire chains**, not political satire. The large central image shows an early automobile skidding dangerously on a wet road, with the headline warning against "foolish dependence on rubber alone." The ad's rhetoric uses **moral shaming** to pressure readers into buying Weed Chains: it invokes "criminal negligence," appeals to concern for "other road users," and notes that insurance companies "strongly advise their use." This reflects an era when automobile safety was still novel and chains were genuinely necessary for winter driving. The surrounding page contains **unrelated content**: text about ancient Babylon's forgotten grandeur (comparing it unfavorably to modern Cheyenne), and small ads for Evans' Ale, Dr. Givens' Sanitarium, and patent services—typical magazine filler of the period. The overall page appears to be from an early 20th-century *Life* magazine issue.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tter ithout inviting forgetfulness, death sud oblivion. “ Babylon was probably vie largest and most magnificent ci o! the ancient world.” Isaiah, who lived about 300 years before Herodotus, and whose remarks are unusually free from local oF political prejudice, refers to Babylon as “the glory of kingdoms, the y of the Chaldic’s excellency,” and yet, while Cheyenne has clectric light and two daily papers, Babylon hasn't got so much as a skating rink. A city fourteen miles square with a Lrick wall around it 355 feet high, she has quietly forgotten to advertise, and in turn she, also, is forgotten. Babylon was remarkable for the two beautiful palaces, one on cach side of the river, and the great temple of Belus. Connected with one of these palaces as the hanging garden, regarded by Greeks as one of the seven wonders of the world, but that was prior to the erection of the Washington monument and civil service reform. This was a square of 400 Greek feet on cach side. The Greek foot was not so long as the modern foot introduced by Miss Mills, of Ohio, This garden was supported on several tiers of open arches, built one over the other, like the walls of a classic theatre, and sustaining at each stage, or story, a solid platform from which the arches of the next story sprung. This structure was also sup- ported by the common council of Baby- lon, who came forward with the city funds and helped to sustain the im- mense weight. It is presumed that Nebuchadnezzar erected this garden before his mind be- came affected. The tower of Belus, sup- posed by historians with a good memory to have been 600 fect high, as there is still a red chalk mark in the sky where , was a great thing in its 2 glad I was not contiguous A Bottle a Day ‘Will Keep Old Age Away EVans’ Ale : Lives Long and Well The: a store of wealth and more alth in every drop you drink ANS & SONS — Estab.1786 “HUDSON, N.Y. DR. GIVENS’ SANITARIU Fe Nervous and m ¥ foarte cottages for Alcoho: GIVENS, St: P ATENTS ‘“SGb8trtivep Sead ketch for free search of Patent Office Records. How to Otists s Patent and What to laveat with list of Inve! Wes of: 4 for inventions sent free. Patents advertised tree. VICIOR J. EVANS & CO., Wasbiagion, D.C. “Foolish dependence on rubber alone may make you liable for criminal negligence.’ Consider the safety of the occupants of your car— consider the safety of other road users. Even if you don’t value your own life, what right have you to imperil the lives of others ? Weed Chains absolutely prevent skidding—then why don’t you put them on? Weed Chains are attached in a jiffy without the use of a jack or other tools—are free to creep—con- tinually shift their position on the tire. Cannot injure tires because they do creep. Manufacturers will not guarantee their tires, when tire chains are used, unless the chains are ‘‘free to creep.” Insurance Companies strongly advise their use on every car they insure. ALSO USED ON THE FRONT WHEELS Atall Weed Chains give comfortable, easy steering—no Reputable cramped fingers, no cramped arms, no sore muscles. foetal Out of car tracks, ruts, snowdrifts and heavy going just Dealers like steering on smooth roads. Try them and be convinced. WEED CHAIN TIRE GRIP CO., 28 Moore St., New York City to it when it fell, and also that I had doned. As we gaze upon the former omitted being born prior to that time. site of Babylon we are forced to admit When we turn from this picture of that the new besom sweeps clean. On the past,” says the historian, Rawlinson, its old site no crumbling arches or referring to the beauties of Babylon, broken columns are found to indicate “to contemplate the present conditions her former beauty. Here and there of these localities, we are at first struck huge heaps of débris alone indicate that with astonishment at the small traces here godless wealth and wicked, selfish, which remain of so vast and wonderful indolent, enervating, ephemeral pomp a metropolis. The broad walls of Baby- rose and deficd the supreme laws to Jon are utterly broken down. God has which the bloated, selfish millionaire and swept it with the besom of destruction.” the hard-handed, hungry laborer alike One cannot help wondering why the must bow, and they are dust to-day. use of the besom should have been aban- Babylon has fallen. I do not say this 185 comicbooks.com