Life — January 18, 1912 — page 2: what you’re looking at

What you’re looking at

# Old Hampshire Bond Advertisement This page is primarily a **product advertisement**, not political satire. It promotes "Old Hampshire Bond" stationery from Hampshire Paper Co. in South Hadley Falls, Massachusetts. The ad features a portrait sketch of an elderly bearded gentleman—likely representing tradition, refinement, or the product's heritage—positioned above elegant stationery samples. The marketing copy frames the product as suitable for "letters between a dutiful son and a fond father" and "other personal correspondence." The "Old Hampshire" branding appeals to nostalgia and New England heritage. This appears in *Life* magazine's advertising section rather than its editorial/satirical content. The ad encourages readers to request a sample packet, a common direct-mail sales tactic of the era.