Life — January 11, 1912 — page 4: what you’re looking at

What you’re looking at

# "Coming Numbers" - Life Magazine Satire Page This page advertises upcoming special issues of Life magazine, each with regional themes mocking local stereotypes: **Philadelphia Number**: Criticizes Philadelphia as slow and maligned, claiming this issue will vindicate the city's reputation. **Coward's Number**: A darkly humorous issue suggesting cowards are finally justified in their timidity, with the cartoon showing two figures in conflict. **Pacific Coast Number**: Flatters Western women as having secured their "place in history." **Pittsburgh Number**: References the "Chorus Girls' Union," suggesting the issue will reveal Pittsburgh as refined and pure—ironic given the city's industrial reputation. **Wild West Number**: Promises to reveal secrets about the Wild West that differ from popular perception. Each number uses regional pride and stereotype-based humor to encourage subscriptions. The note offers a trial subscription for one dollar.