Life, 1912-01-11 · page 4 of 40
Life — January 11, 1912 — page 4: what you’re looking at
What you’re looking at
This page advertises upcoming special issues of Life magazine, each with regional themes mocking local stereotypes: **Philadelphia Number**: Criticizes Philadelphia as slow and maligned, claiming this issue will vindicate the city's reputation. **Coward's Number**: A darkly humorous issue suggesting cowards are finally justified in their timidity, with the cartoon showing two figures in conflict. **Pacific Coast Number**: Flatters Western women as having secured their "place in history." **Pittsburgh Number**: References the "Chorus Girls' Union," suggesting the issue will reveal Pittsburgh as refined and pure—ironic given the city's industrial reputation. **Wild West Number**: Promises to reveal secrets about the Wild West that differ from popular perception. Each number uses regional pride and stereotype-based humor to encourage subscriptions. The note offers a trial subscription for one dollar.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMING NUMBERS Philadelphia Number.—To the swift all things are slow; that is why Philadelphia has been so much maligned. This number is a vindication, and an awakening! The true spirit of Philadelphia at last fixed in the minds of the American people for all time. Coward’s Number.—Avaunt! The cowards have at last come to their own. In this num- ber every coward is at last justified, and his position shown to be the only proper one. Don't be afraid to indulge in this number freely. It may place you where you really belong. Pacific Coast Number.—Ladies of the West, we salute you! Your place in history is now secure, and this number of LIFE is a monu- NOTE ment to your imperishable glory. (Don’t Remember this ts Lifes read it, if you value your self-respect!) qreal (ral sabstripticn offer—one dollar for three months —just to get you started. Pittsburg Number.—Pittsburg has long been under a cloud, now to be forever dispelled. The Chorus Girls’ Union has graciously 2 helped us with this number, not to mention Enclosed find certain magnates. From it emerges Pitts- r One Dollar (Canadian burg, white, pure, unsullied and immortal % $1.13, Foreign $1.26). Send LIFE for three months to a4 Na Wild West Number.—Whoop! And yet— softly!—To be truthful, this number con- tains a great secret. The Wild West is not : really what it seems. It is—but when you ge —— see this number you will know the fatal truth. Open caly to new subscribers: no“subscription renewed at thisrate. This offerismet. Life, 17 West 31, New York Yearly Subscription $5.00 Foreign $5.52