Life — January 11, 1912 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

eRe How the Fashions are Really Made Vocue Numbers for 1912 Motor Fashions Jan. 1 Smart attire and accessories for the motorist, and the latest dependable innovations for the comfort of driver and passengers. White and Southern Fashions Jan. 15 ‘The first hint of the coming Spring modes, as shown by the gowns worn at the Riviera, Palm ‘and Bermuda, Smart Fashions for Limited Incomes Feb. 1 How the clever woman can dress tifully on a moderate outlay, How, where and what to buy to the best advantage. Forecast of Spring Fashions Feb. 15 The earliest authentic forecast of the Spring modes, as evolved by Callot, Poiret, Drecoll and other Paris de- signers. ‘OGUE'S exclusive for Spring and Summer, including every garment in the fashion: able ws . Spring Dress Materials Mar. 15 ‘The season's newest silks, satins, diaphanous fabrics and trimmii shown in Paris, London and New ‘ Spring Millinery Apr. 1 This number is like a great show win- dow into which eve: great Paris fuilliner has poured his best and tatest offerings. Spring Fashions The culmination of the Spring Gowns, wraps, hats, lingerie, hosiery, shoes and accessories. The final word on Spring styles. Brides’ May 1 Helpful suggestions on the preparations for a fashionable wedding. Trousseau, bridal gown, ‘bridesmaids’ costumes iding ‘presents. European May 15 The art of travelling abroad. explained and illustrated. Where to go, what to take, and how to make the journey pleasant and profitable. Summer Homes June 1 The Summer homes of society, and advice on furnishing the simple as well as the elaborate Summer cottage. Onting Fashions June 15 Fashion and form in the sportswoman’s dress, and smart attire for more for Summer wear in and out of doors. And How VOGUE Brings them to You REAT Paris designers like Worth, Doucet, Callot, and Poiret first sub- mit their new models to a certain privileged few. From these models the leaders of fashions choose. These fashion leaders have their own circles of friends and imitators. As soon as they appear in the styles they have selected, their followers hasten to imitate them. That is how the fashions are launched. Vocue, with its highly organized perman- ent staff in Paris, watches the selections of the fashion leaders, and sets them before its readers as they are being worn for the first time. Thus Vocue presents the styles of to-morrow, not of to-day. Every numberof VOGUE alsoshowsmodels that are equal in style but less expensive —models that are thoroughly practical for “the girl with nothing a year.” Smartness in dress depends far more on information than on cost. Why not let Vogue bring you this information freshly twice a month from Paris? A stroke of the pen on the coupon below will bring you Vocue for a year. Use the coupon at once and banish your dress worries throughout the New Year. VOGUE 443 Fourth Avenue New York City Vocug Numbers for 1912 Travel The hotels, steamshi roads of Europe and America. ties in traveling dress, and conver: for use on the journey. Hot Weather Fashions Joly 15 ‘The Summer modes in their final mazi- featation, Bhotographs ts Fein 7 Beropean Teaders of society. A Vacation Ang. 1 ‘The world of out-of-doors from a fash- fonable woman's standpoint, with notes on all exclusive wat. at home and abroad. ee Children’s Fashions Aug. 15 For the mothers. Outfits for children of every age—party and school frocks, overcoats, hats, footwear and accesso- ries. Axtuma Millinery Sept. 1 Another “show window" number, con- paining all the best new hats iron th ‘the ing designers in New York and rd Forecast of Autumn Fashions Sept. 15 The wing of the new season's mode as evolved at home and abroad, Advance Pall modes carefully pictured described. peas Dress Materials Oct. 1 ‘The latest designs and most fashionable shades in cloths, satins, silks, laces, frimmings, ‘ribbons, ‘vells”and es: Actuma me Stone Oct. 15 What to buy and where to buy it. VOGUE'S personally conducted tout through the smart shops of New York, London and Pari: Winter Fashions Nov. 1 ‘This number presente the Winter mode at its height, reference book of the styles that will bein favor till Spring. Dramatic and Vanity Nov. 15 News of the plays and the players, and a fall deserplon of al the cunning fair women fairer. Christmas Gifts Dee. 1 A budget of povalties for the Christmas fts for men, women aed children, This numbet the Christmas shopping problem. Dee. 15 estions for Christmas cheer, and midwinter fashions both ia dress’ and entertaining. Interesting Sidelights on the metropolitan holiday season. Clip along this line—fill in—and mail to-day, Vocur, 443 Fourth Avenue, New York For the remittance of $4 erclosed, please send VocuE to me for one year beginning with the White and Southern Fashions Number. You are also to send me, in accordance with your offer, a free copy of the Motor Fashions Number. City USE THE COUPON and receive Vocue regularly twice a month for one year, beginning with the Waste and Southern Fashions Number, This number: contains the very earliest authentic news of the coming Spring modes, Your subscription will date for a year from this number— and if you will reply promptly, we will also send you, while the supply lasts, a free copy of the Motor Fashions Number, dated January rst.