Life — January 11, 1912 — page 14: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

122 LYFE « Clark, who seems to represent a large and growing Demo- cratic vote.” Mr, Taft was some days in consulting all these people, besides numerous others; but could come to no definite conclusion, “This is a matter of conscience and of duty to my country,” he said. “My policy is never to use my own judgment, or go ahead and do anything unless the best advice is first taken.” We then brought pressure to bear through our numer- ous employees who are scattered all over the country, and without going into any disagreeable details, it is outfit for every practical emergency for from two thousand dollars up; or, in case he is satisfied with using American goods, the price will be one hundred dollars—the difference representing tariff charges. In order to introduce our fashions throughout the coun- try, we have decided to send President Taft and his entire cabinet on a tour at our own expense. He will leave Wash- ington, and will go South, skirting the border line of Mexico, will move along the Pacific Coast as far north as Seattle and Portland, and will then make his way through the country. He will speak only to delegations of tailors in cach locality. But, aside from talking about sufficient to state that we succeeded finally in secur- ing Mr. Taft and his cab- inet as the leaders in the new American sartorial high art régime. This announcement, coming as it docs, at a time when both political ties are being arrayed against each other, will, of course, be greeted with great doubt by a number of patriotic citizens. We believe, however, that a careful examination of the new costumes devised for the President and his cabinet—which we pre- sent herewith—will place everybody in this country fully at ease. In the meantime, what we are going to do for the young men of America is something that we men- tion with a feeling of in- tense pride. Up to the present time broad shoulders have ex- four hours a day, he will spend his time in showing his different costumes to the people along the line of march, in order that they may get an actual picture of how the lead- ing citizen of this country ought to dress. It is needless to say that is a great step forward. By taking the people’s attention away from the tariff and other unimportant political de- tails, and by fastening it upon the President's ap- pearance and costumes, we expect to do a great work for our country. The President will travel in our own private car, accompanied by a corps of trained tailors and fitters, who will em- ploy their time in making new costumes for him to try on every day. We are free to confess that the President's figure has isted here and there—in the columns of the Satur- day Evening Post, Col- lier’s Weekly and other well-known repositories of manly virtue—but these faint and abortive attempts to regenerate the human race are as nothing to what we intend to do. We expect to place man where he belongs. Among our late designs for young men between twenty and thirty are included our Palm Beach morning strollers’ sack suits. ‘These suits are to be worn between ten and eleven. For afternoon wear in Southern climates we have devised an entirely new costume. It will be seen that the main art conception upon which we have built our hopes consists in producing broad shoul- ders and thin legs. We supply young men with a complete TWO HEARTS THAT BEAT AS ONE sometimes given us trou- ble. Out of all the new ideas which we are con- stantly trying out, how- ever, we expect to originate a few that will make us lead- ers in the world’s thought. In the meantime, applications will be received from all young men who desire to place themselves in our care. Life’s Fashion Reform League. An Indictment Burster has failed again. What’s the matter with business, anyway?” “His business is all right, but it is the way it’s run; why, it couldn't be managed any worse if it was the Gov- ernment of the United States.”