Life, 1912-01-04 · page 98 of 108
Life — January 4, 1912 — page 98: what you’re looking at
What you’re looking at
This page is primarily a **beer advertisement** for Schlitz, a Milwaukee brewery. The main visual shows two men—one refined, one skeptical—examining bottles. The ad claims that Schlitz's brown bottles protect beer from light decay that causes a "skunk" taste, positioning the dark glass as a quality feature. The page also continues "The Last Eruption of Vesuvius," a serialized romantic story. The narrative depicts a young woman confronting Mr. and Mrs. Landstand about George (their son). She's assertive and confident; Mr. Landstand is impressed by her character and finally asserts himself against his wife's objections to the marriage. The conclusion suggests he's realized his wife has been overindulging George, while this woman has recognized his potential. Below are period advertisements for a "Sexology" book and European auto travel. The content reflects early 20th-century American magazine entertainment: commercial advertising mixed with serialized fiction and self-improvement promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: fi LENE ttste, | NU ii That ‘‘Skunk’’ taste sometimes detected in pure beer is the result of exposing it to the light. / iit in Brown Bottles | | Light starts decay even in pure beer. Dark glass gives protection against light. Schlitz is brewed in absolute cleanliness—cooled in filtered sir—| then it is aged for months, to prevent biliousness, then filtered through white wood pulp—then every bottle is sterilized and de- livered to you in brown bottles, thus protecting Schlitz purity from he Beer That Made Milwaukee Famous the brewery to your glass. —Schlitz in brown bottles.’’ Order a case from your dealer today. See that crown or cork is branded ‘‘Schlit=** 12M The Last Eruption of Vesuvius (Concluded from page 72) in a few years from now when I get through with him.” She went over to Mrs. Landstand, who by this time was utterly paralyzed with anger; but the directness, the per- fects skill of the attack, the unerring truth of it all, had rendered her power- less. The girl put her arms around her. “Now, don’t you mind me,” she whispered. “ You'll get used to me; I've said enough to upset you—just think it over. I’m going. Au revoir.” She slipped away, followed by George. But this time George’s father mo- tioned him back. During the strange interview that individual, his eyes chained to the newcomer, had followed her every gesture with the complete surrender of all his faculties. 98 As he passed out into the hall, the girl turned to him with a smile. “Say!” he murmured, looking fur- tively toward the half closed door, “When are you going to marry George?” “When he makes good. along, George!" They disappeared through the door. The auto started up. They were gone. Mr. Landstand staggered back into the room. On the threshold he was confronted by Vesuvius. “Did you ever!” almost shrieked his infuriated side partner “She shan’t marry George. Never! Never will I permit it” Come If you knew what we know | about beer, you would say ‘‘Schlitz | “Yes she will.” replied Mr. Land- stand calmly, his small eyes blinking. “What do you mean? How dare you? Mr. Landstand advanced. It was the first time in his life he had asserted himself, but a new force born of the force of example was in him. “ My dear,” he said quietly, “ you bet she will marry George; she’s a won- der. Why, in spite of the fact that we have been spoiling him all our lives, she has found out there is something to him. Why, I didn’t believe it my- self.” Mrs, Landstand sank in a heap in a chair. She was utterly vanquished. Her husband looked at her reflectively for a moment. Then, taking out his pipe and slipping softly out of the room, he whispered softly: “Think of it! Me his father all these years, and I didn’t know it was in him!” C.T. A Happy Marriage Depends largely ona know! go of the whole cruth about self and sex and their relation to lite and health. This knowledge dces rot come intelligently of itself. Bor correctly from ordinary every-day sources. SEXOLOGY Ulustrateas by William H. Wailing, A Mf, 31D. imparts in a cat, wholesome way a ter SI e. ledze n Mother Should Impart to Her I Knowledge a Wife Should Have. All in one volume. IMustrated, $2, postpald. Watte tor “*Other People's Opinions "* and Table of Contents on request! Write ue aboat everything to The INTERNATIONAL AUTOTRAVEL socieTy '26 to 30, Morning Post Buildings, Strand, London, Ens!