Life, 1912-01-04 · page 94 of 108
Life — January 4, 1912 — page 94: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a Jackson Automobile Company ad from *Life* magazine, promoting their car models. The ad makes no satirical or political commentary. Instead, it uses straightforward marketing rhetoric to sell three Jackson car models ($1100, $1800, and higher price points) by emphasizing their value: claiming 50 horsepower at lower prices than competitors, long wheelbases, large tires, and full elliptic springs. The small phrase "No hill too steep / No sand too deep" appears decorative rather than satirical—it's marketing copy suggesting capability. Multiple car illustrations on the right show different Jackson models with specifications. The bottom features a detailed side-view of the Model 52. For modern readers: this is essentially a vintage car advertisement touting engineering features and competitive pricing, not commentary on social or political issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No hill too steep No sand too deep You can see the superb value in Jackson cars. You see it in their size—their power—the ease with which they ride. In the irstact ard willirg respcrse cf their powerful mctors—in their ability to cope with a difficult situation. Fifty horsepower—which usually means $3000 or mcre—is yours in the Jackson “52 for $1800, supplemented by the long wheelbase (124 inches) and the big wheels and tires (36 x 4 inches) so necessary to comfort in a high-powered car. Instead cf the 30 horsepower—that a price cf $1500 has always implied—40 horsepower in the Jackson “42 at that price; with wheelbase cf 118 inches; 34 x 4 inch tires; and complete equipment cf top, windshield, gas tank, lamps, ete. And in the Jackson “ 32 "—our $1100 car—30 horsepower, 32 inch wheels, 110 inch wheelbase. Of the same high quality, in every detail, as the larger Jacksons. Full elliptic springs, instead cf the usual half or three quarter elliptic, on every Jackson car—simply ancther procf cf the value already apparent. A generosity of power and size and riding ease that, as a rule, is the especial attribute of the cestliest cars. And back of it all a progressive experience of more than ten years in the manu- facture of good automobiles. All we ask you to do is to go to the Jackson dealer and confirm what we have told you. Let us send you our complete catalog, illustrated in two colors. JACKSON AUTOMOBILE COMPANY 1300 E. Main St. Jackson, Mich. Jackson cars exhibited in space No. 111, on the elevated plat- form—Madison Square Garden Show, New York, January 6-13. Model 52 (below)—$1800 Inch wheelbase; fll eltiptie spr at and rear; 36 Inch wheels. “Extra roomy Ave-pa-seager body. Price larludtes de- mountable rims, gas tank, horn, tools, ete,