Life — January 4, 1912 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The demand for Saris Crs doubled by the adoption of this new engine Seven months agen Le we announced to the pu blic that we had adopted the ‘‘Silent Knight’’ type motor. We said that our two years of tests and experiments had conclusively proved that the sleeve valve engine was infinitely superior to the poppet type. We said that the new motor would unquestionably lead American Motor car practice as it has European. We knew that our old motor —and every other great motor —had to give place to the Knight. We told of the adop- tion of this motor by Daimler, Panhard, Mercedes and Miner- va—the leaders of Europe. We werethe first toadoptthe Knight engine in America, and are the only ones using it exclusively. We told of the advantages of the Stearns-Knight. How the new motor eliminates noise; does away with timing gears, cams, valve stems and the at- tendant complications, trouble, and loss of power. Then we told how it insures smooth steady action with a decided increase of power; why_ it is alwaysalert—quick and willing. How it instantly answers the throttle and leaps eagerly away, or brings the car down on high gear to a speed no greater than a man may walk. An Increase of 100% Since our adoption of the sleeve valve motor, our orders have doubled and doubled again. Ouroutput this year will be 100% greater than that of a year ago, when we were build- ing nothing but poppet valve engines. This demand is not forced. It is a steady flow of orders from men who are abreast of conditions—men.who have been waiting for the advent of an American-built Knight- motored car. The success with which the new Stearns-Knight has met is something unparalleled in American automobile history. Today we have more orders than our total output of last ear. Our shipments have never een as heavy in the sixteen years’ history of our business. And we are building nothing but Knight-motored cars. An Additional Factory So great has been the demand from every quarter that we. Sie The FB. Stearns ©. Branches:—New York’ - Pittsburg - Atlanta - San Fre Francisco Equipment of the Stearns Knight includes: Warner ‘Auto Meter Model K, Banker Windshield, Klaxon Horn, Vesta Electric Generator Lighting System (car is electric lighted throughout) have been forced to secure another factory in addition to our own plant. In November a “dull”? month—when man- aactres generally are easing up—we leased a large part of the factory of the Royal Tourist Car Company, ten minutes run from our own shops. It is now operated as our plant No. 3. ‘And in addition to this, we are now erecting new: factory buildings of our own. The Reason Experienced motorists—men who nave owned car after car —realize that there is a new master in motordom. They know that the Knight sleeve valve principle is mechanically correct—that it eliminates troubles. They know of the wonderful success of this motor abroad— of its adoption by the greatest car builders of Europe. They realize that the car ofthe future will be of the sleeve valve type —that the poppet valve is doom- ed. They know of the trials given the Knight motor in Europe and of the wonderful R. A. C. test in England. When questions concernin; the Knight principle are raise