Life, 1912-01-04 · page 15 of 108
Life — January 4, 1912 — page 15: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's advertising section. The page promotes the **Stoddard-Dayton Jaybrook**, a luxury car marketed as ideal for two-person travel. The ad emphasizes practical features: fold-down rear seats that convert to storage for luggage, extra interior space, and comfort. Three chassis options are listed at different price points ($4,900 to $1,350), suggesting various market segments. The accompanying illustration shows the car's side profile and a detail drawing of the innovative seat mechanism. The idyllic house illustration establishes aspirational, upper-class lifestyle imagery typical of early automotive advertising. This represents early 1910s consumer marketing—no satire intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
None can go further, none faster—none ride with greater ease and comfort—and none have ever given better ser- vice. No finer car for two people was ever designed than this Compartment Roadster. Pull forward the back of the seats and there are your two suit cases, and their contents unsoiled by water or dust. Extra room in body means more than comfort. This style of body is mounted on three chasses; the “Silent Knight,” $4900; the ‘* Say- brook,”’ $2700 and the “Savoy,” $1350. Write for Complete Catalog, DAYTON MOTOR CAR CO. Division of UNITED STATES MOTOR COMPANY 17 West 61st Street New York ‘comicbooks-com